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Adobe Analytics-Specialist

Adobe Analytics-Specialist

Ltimindtree

7 - 11 years

9 - 13 Lacs

bengaluru

Posted:2 days ago| Platform:

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Skills Required

data analysis automation adobe analytics data collection data governance data quality data privacy digital marketing continuous improvement customer engagement

Work Mode

Work from Office

Job Type

Full Time

Job Description

Seeking a Senior Specialist with 7 to 11 years of experience in Adobe Analytics Campaign to drive datadriven marketing strategies and campaign optimization Job Description Lead the design implementation and management of Adobe Analytics Campaign solutions to enhance marketing performance Analyze campaign data to provide actionable insights and improve customer engagement Collaborate with crossfunctional teams including marketing IT and analytics to ensure seamless campaign execution Develop and maintain dashboards and reports to track campaign effectiveness and ROI Stay updated with the latest trends and best practices in Adobe Analytics and digital marketing analytics Provide expert guidance on campaign tracking segmentation and data integration within Adobe Analytics Support data governance and ensure data quality and accuracy across campaigns Mentor junior team members and contribute to continuous improvement initiatives within the analytics team Roles and Responsibilities Design and implement Adobe Analytics Campaign strategies aligned with business goals Execute complex data analysis to identify trends opportunities and areas for campaign improvement Manage campaign tagging tracking and data collection processes to ensure accurate reporting Collaborate with marketing teams to define KPIs and measurement frameworks for campaigns Troubleshoot and resolve issues related to campaign data and analytics tools Lead training sessions and workshops to enhance team capabilities in Adobe Analytics Drive automation of reporting processes to increase efficiency and reduce manual effort Ensure compliance with data privacy regulations and internal data policies during campaign execution

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Adobe Analytics-Specialist