Ad Sales Manager

Role & responsibilities

• Source and close new business deals to generate ad revenue.
• Maintain and grow relationships with existing clients and ad agencies.
• Understand client needs and propose tailored advertising solutions.
• Plan, pitch and negotiate contracts / ad rates and close deals.
• Collaborate with creative, campaign operations, and tech teams for smooth delivery of ad campaigns.
• Monitor performance of ad campaigns; review metrics (CTR, impressions, conversions, ROAS etc.) and recommend optimizations.
• Identify upsell / cross-sell opportunities and new client segments / markets.
• Achieve or exceed monthly / quarterly / annual sales targets & quotas.
• Keep updated with market trends, competitor activity, and new ad tech/ formats.

Preferred candidate profile

• Bachelor/Masters degree in Marketing, Business, Advertising or related field.
• Strong experience (2-4 years for Executive / more for senior role) in ad sales / media sales / digital advertising.
• Proven track record of meeting or exceeding sales targets.
• Excellent communication, negotiation and presentation skills.
• Analytical ability – comfortable working with metrics/data to drive decisions.
• Self-motivated, target driven and able to work independently as well as in teams.
• Good understanding of the advertising landscape (digital, social, display, programmatic etc.).
• Existing network with ad agencies / brands will be a plus.