Ad Operations Specialist

Key Responsibilities:

- Own end-to-end management of programmatic ad campaigns for Indian clients: campaign planning, trafficking, budget setup, targeting, and delivery.

- Work with DSPs, ad exchanges, SSPs, ad servers & other programmatic tools.

- Ensure correct tag implementation, creative trafficking, ad placements, frequency / audience targeting as per campaign objectives.

- Ensure technical QA of creatives (display, banners, video, rich media etc.), ad tags, tracking pixels, verification tools; troubleshoot issues (delivery, rendering, discrepancy etc.).

- Monitor campaign performance on ongoing basis: metrics such as CTR, CPC, CPM, viewability, completion rate (for video), conversion rates etc. Identify optimization opportunities and take corrective actions (bid optimizations, adjust targeting, retargeting, creative refresh etc.).

- Analyse campaign data and generate regular reports for clients & internal stakeholders. Extract insights, highlight trends & areas for improvement.

- Coordinate with the creative, product, engineering (if needed) and analytics teams to implement new ad formats / placements, integration changes, or improved measurement processes.

- Maintain documentation and best practices for processes (trafficking, QA, optimization). Stay updated with AdTech / programmatic trends, Indian market specific requirements (GDPR, data privacy, ad viewability, regional ad platforms) and competitive landscape.

What We're Looking For:

- 1-4 years (adjust as per seniority) of experience in Ad Operations / Programmatic focusing on campaign management in India.

- Strong understanding of programmatic advertising ecosystem - DSPs, SSPs, ad exchanges, ad servers, programmatic deal types (e.g. real-time bidding, private marketplace, programmatic guaranteed).

- Experience managing campaigns for Indian clients: familiar with local ad platforms, Indian market purchasing behavior, regulatory / privacy considerations.

- Good technical skills: creative / ad tag QA, tracking pixel setup, ad serving tools.

- Familiarity with technologies such as HTML/CSS/JS (for creatives), tag managers, verification tools.

- Strong analytical mindset: ability to interpret performance data, find trends, suggest & implement optimizations. Comfortable working with reporting tools, Excel / Google Sheets, dashboards etc.

- Excellent communication skills (verbal & written), especially to coordinate cross-functional teams and to present findings / suggestions to clients.

- Attention to detail; ability to manage multiple campaigns simultaneously under deadline pressure.

Preferred / Nice to have:

- Exposure to advanced programmatic features - e.g. header bidding, viewability, video ad measurement, dynamic creative optimization.

- Experience with Indian DSPs / local ad exchanges.

- Experience using BI / analytics tools for deeper insight extraction (Tableau, Power BI, Looker etc.).

- Prior work in e-commerce / D2C brands.