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Responsive Media Tech Services
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Ad Operations/ Digital Marketing Reporting Analyst

Ad Operations/ Digital Marketing Reporting Analyst

Responsive Media Tech Services

1 - 2 years

3 - 4 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

computer science analytical skills data analysis google analytics excel ad operations power bi data visualization digital marketing macros

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a detail-oriented and analytical professional to join our Digital Operations team, focusing on campaign performance tracking, data analysis, and automating dashboards and reports. The role involves managing campaign data across various platforms, ensuring accurate reporting, and providing actionable insights to enhance performance and efficiency across digital marketing initiatives.

Key Responsibilities

Develop and maintain performance reports and dashboards for programmatic, social, search, and display campaigns.

Extract, clean, and analyze campaign data from ad platforms (Google Ads, Meta Ads, DV360, The Trade Desk, LinkedIn Ads, etc.) and analytics tools.

Ensure accuracy, consistency, and completeness of campaign metrics across reporting sources.

Automate reporting processes using tools like Google Looker Studio, Excel macros, Power BI, or other BI platforms.

Collaborate with the clients to track campaign KPIs (CTR, CVR, CPM, CPA, ROAS, etc.) and flag anomalies or optimization opportunities.

Generate weekly, monthly, and ad-hoc reports for internal teams and clients.

Support data-driven decision-making by providing actionable insights from campaign data.

Maintain documentation of data sources, metrics definitions, and reporting standards.

Qualifications

Bachelor s degree in Marketing, Statistics, Computer Science, or a related field.

1-2 years of experience in Ad Operations, Digital Marketing Analytics, or Reporting.

Strong proficiency in Excel/Google Sheets (formulas, pivot tables, macros).

Experience with data visualization tools (Google Looker Studio, Power BI, Tableau, etc.).

Working knowledge of ad platforms and analytics tools (Google Ads, Meta Ads, DV360, Campaign Manager, Google Analytics).

Familiarity with campaign tracking, tags, and pixels (GTM, Floodlight, UTM, etc.) will added advantage

Excellent analytical skills with strong attention to detail.

Strong communication skills and ability to work cross-functionally.

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Ad Operations/ Digital Marketing Reporting Analyst