Account Strategist

Responsibilities:

• Assist with pre-launch tasks including, but not limited to: communicating asset requirements, IO generation, Deal Desk approvals, etc.
• Liaise with AdOps team to collect assets.
• Build campaigns, and provide proof of concept via client-ready launch reports and/or screenshot decks.
• Monitor campaign pacing on a daily, weekly, and monthly basis.
• Provide regular Pacing and Performance updates to Client Account Managers and clients over email and Slack.
• Proactively make recommendations to hit the pacing and/or performance goals of the client s advertisers.
• Hands-on daily/weekly campaign optimization.
• Pull and analyze data to compile compelling and actionable insights that move the advertisers business forward.
• Create polished, advertiser-ready wrap reports and QBRs.
• Provide support and expertise to clients directly via Zoom, Email, and/or Slack communications.
• Provide out-of-office coverage for Client Account Managers.
• Lead weekly or bi-weekly client calls and capture follow-ups.
• Assist advertisers with troubleshooting (ie. Pixel placement, Ads Platform training, and/or bugs).
• Recognize and represent Client Account Manager and advertiser needs to management and cross-functional teams.
• Proactively identify areas of improvement and continued career development.

What We Expect from You:

• Direct Sales or Account Management experience, especially in an upselling environment.
• Strong understanding of performance and brand advertising metrics (ie. CPM, SOV, CPA, Conversion Lift, Brand Lift, Reach Frequency).
• Expert skills with Excel and/or Google Sheets and delivering actionable insights.
• Experience with Insights platforms like ComScore and Brand Watch.
• Experience creating reports and dashboards with multiple sources of data.
• Understanding of digital measurement solutions.
• Ability to cultivate strong relationships with Sales partners.
• Exceptional communication and collaboration skills QA Mindset and High attention to detail.

Mandatory Skills:

• 2+ Years of Experience in Digital Marketing.
• Setting up campaigns from scratch.
• Understanding the performance of campaigns.
• Hands-on experience working on reports and Screenshots.
• Experience using MS OFFICE Tools.
• Optimizations.
• Should be a pro in suggesting optimization ideas.