Zonal Head - South Zone

Job Description

Role & responsibilities : 1. Sales Leadership & Channel Expansion Drive channel sales growth by expanding and strengthening the dealer/distributor network. Ensure secondary sales through channel partners, architects, and interior decorators. Develop territory-wise sales strategies to achieve sales and revenue targets. 2. Business Development & Market Expansion Engage with specifiers, architects, and builders to get product specifications in major projects. Identify and develop new dealer outlets to increase market penetration. Ensure expansion of product-selling dealers across the assigned state/zone. 3. Revenue & Sales Performance Ensure achievement of state/zonal revenue targets through channel and project sales. Formulate marketing strategies to increase per-area sales volume. Conduct competitor analysis to anticipate threats and adapt sales strategies accordingly. 4. Dealer & Key Stakeholder Engagement Strengthen relationships with dealers, contractors, and specifiers to drive secondary sales. Implement effective trade promotions and dealer engagement schemes. Keep an open eye on upcoming large-scale projects to drive business opportunities. 5. Marketing & Promotional Activities Plan and execute BTL (Below-The-Line) marketing activities to enhance brand visibility. Conduct dealer meets, contractor meets, and other promotional events. Ensure proper communication of sales schemes and promotions in the retail market. 6. Team Leadership & Training Lead, train, motivate, and monitor the performance of promoters and field sales teams. Support subordinates in achieving their targets by providing necessary guidance and mentoring. Preferred Candidate Profile Experience: 15+ years of experience in sales & business development, preferably in building materials, plywood, laminates, PVC boards, or related industries. Strong background in channel sales, dealer/distributor management, and institutional sales. Skills & Competencies: Excellent relationship management skills with architects, builders, and contractors. Strong market knowledge and ability to identify new business opportunities. Strategic thinking with a results-driven approach to sales growth. Leadership qualities to motivate and guide the sales team. Key Performance Indicators (KPIs) Revenue Growth Achievement of assigned sales targets. Market Expansion Increase in dealer outlets and geographic coverage. Channel Performance Growth in secondary sales through channel partners. Customer & Stakeholder Engagement Strong relationships with architects, contractors, and builders. Marketing Initiatives Execution of promotional activities and dealer engagement programs.