10 - 20 years
7 - 11 Lacs
Posted:21 hours ago|
Platform:
Work from Office
Full Time
The Zonal Business Manager is responsible for driving sales performance, business growth, and operational excellence across a defined geographic zone. The role involves leading a team of Area Business Managers (ABMs), Medical Representatives (MRs), and Field Sales Officers to achieve revenue targets, ensure compliance, strengthen customer relationships, and deliver strategic business objectives in alignment with corporate goals.
Achieve monthly, quarterly, and annual sales targets for the zone.
Develop and implement zonal business plans aligned with marketing strategies.
Regularly analyze sales performance, product trends, and market potential.
Drive penetration and execution of new product launches.
Lead, coach, and motivate ABMs and sales teams.
Conduct field coaching, joint working, and performance reviews.
Build capability through training on product knowledge, selling skills, and compliance.
Ensure optimal manpower planning, including hiring and retention of field staff.
Monitor competitor activities, market shifts, pricing trends, and promotional strategies.
Provide insights to marketing and senior management for strategic planning.
Identify new business opportunities and potential expansion areas.
Strengthen relationships with key stakeholders (Doctors, KOLs, Retailers, Stockists, Hospitals).
Ensure effective execution of CME programs, brand promotion activities, and customer engagement.
Resolve escalated customer issues related to supply, availability, or service.
Ensure product availability across stockists and distributors.
Monitor inventory levels, order flow, and secondary sales.
Collaborate with supply chain teams to prevent stock-outs or overstocking.
Ensure adherence to regulatory, ethical, and company compliance guidelines.
Monitor field discipline, documentation, and reporting systems (CRM/SFA tools).
Submit timely reports on sales performance, market feedback, and team productivity.
Key Skills & Competencies
Strong leadership and people management skills
In-depth knowledge of pharma sales processes
Excellent communication and interpersonal skills
Analytical and data-driven decision-making ability
Strategic planning and execution capabilities
Problem-solving and conflict resolution
Customer-centric approach
Graduate in Life Sciences/Pharmacy; MBA preferred
Experience in managing ABMs/MRs across a large zone
Exposure to therapy-specific sales (e.g., Cardio, Diabetology, Neuro, Gastro, Oncology, etc.) is a plus
AN Pharmaceuticals
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