Job
Description
Role Purpose Drive qualified, high-intent traffic from all social channels to Minds Journal’s web properties, while deepening audience engagement and amplifying overall brand visibility. Core Responsibilities Traffic Generation • Own weekly & monthly traffic targets from social (sessions, page-views, assisted conversions). • Craft click-optimised content (hooks, CTAs, UTM tagging) to maximise click-through and on-site dwell time. Content & Campaign Planning • Build and maintain a 30-day rolling content calendar aligned with editorial, SEO and product launches. • Ideate, brief and publish platform-specific creatives (posts, Reels/Shorts, carousels, stories, polls, threads, Pinterest pins). Community Engagement • Monitor comments, DMs and brand mentions in real time; respond within 24 hours. • Spark constructive conversations around mental-health, parenting & leadership topics; escalate sensitive issues to the founder/PR. Analytics & Reporting • Track KPIs in GA4, Search Console, Meta Suite, Pinterest Analytics, etc. • Produce a concise weekly dashboard (sessions, CTR, engagement rate, conversions, CAC/ROAS). • Provide actionable insights and next-step tests. Trend & Algorithm Watch • Stay ahead of platform updates (e.g., Instagram algorithm changes, Pinterest SEO shifts). • Recommend format or timing adjustments within 48 hours of significant platform updates. Cross-Functional Collaboration • Sync with SEO team on keyword priorities and internal-link angles. • Coordinate with Designers & Video Editors for creative assets. Work Conditions Location: Kolkata, Salt Lake, Sector 5 (9 am – 6 pm). Type: Full-time, 5-day work from office and Saturday half day (work from home) Probation: 2 months with performance review at Day 60. How To Apply Please email your résumé, last drawn CTC, earliest joining date, links to the social media accounts you currently manage, and three sample posts (with engagement metrics) to career@themindsjournal.com
