Website & SEO Operations Manager

Website & SEO Operations Manager

Mission: Maintain a high-volume Shopify catalogue (70,000+ SKUs), ensure flawless category mapping and SEO optimisation, manage all campaign uploads, and protect site integrity by preventing data, link, or naming errors.

Core Responsibilities

Product & Catalogue Management

• Map scraped product data into correct Shopify categories/collections with consistent naming.
• Maintain exact matching between Product Set names in Shopify, Meta (Facebook), Google Shopping, and catalogue campaigns.
• Ensure product tags, attributes, and variants are correctly applied for filtering and promotions.
• Run scheduled quality checks for broken links, missing images, and incorrect redirects.

SEO Optimisation

• Write and maintain SEO-friendly titles, meta descriptions, alt tags, and product copy.
• Implement and maintain schema markup for products.
• Track rankings for priority categories and products.
• Regularly run site audits (Ahrefs, SEMrush, Screaming Frog) and implement fixes.

Campaign & Promotion Management

• Upload catalogue specials in advance with go-live and end dates.
• Manage 100+ simultaneous campaigns while avoiding conflicts or duplication.
• Coordinate with marketing to ensure site matches promotional material exactly.

Website Health & QA

• Weekly checks for:
• Broken links (internal and outbound)
• Image loading errors
• Price or promotion mismatches
• Monitor site speed and mobile optimisation.
• Track and resolve indexing issues in Google Search Console.

Process & Data Integrity

• Build and maintain import templates and naming conventions so all new uploads are consistent.
• Oversee integrations with Meta, Google Shopping, and other marketing channels.
• Document processes so uploads and SEO work are repeatable and error-proof.

Skills & Tools

• Shopify (bulk editing, metafields, collection logic, tagging)
• SEO Tools (SEMRush, Ahrefs, Screaming Frog)
• Spreadsheet Mastery (Excel/Google Sheets for data mapping)
• Product Feed Management (DataFeedWatch, Matrixify, or similar)
• Google Search Console & Analytics
• Meta Commerce Manager for Product Set management
• Basic HTML/CSS for fixing formatting issues

Success Metrics

• Zero naming mismatches between Shopify & Meta.
• Zero broken links in weekly audits.
• Improved organic traffic & conversions from SEO.
• All promotions and catalogue uploads live exactly on schedule.
• 100% campaign-to-site match on product availability and pricing.

Job Types: Full-time, Permanent

Pay: ₹75,000.00 - ₹100,000.00 per month

Work Location: Remote