Web & Digital Analytics Lead - Technical Architect

Role Overview: As a Web Data & Analytics Architect, your main responsibility will be to lead the strategy and execution of global web analytics initiatives. You will be involved in designing scalable tracking systems, enabling high-quality data pipelines, and translating behavioral data into business impact. Key Responsibilities: - Own the architecture and implementation of web tracking frameworks, including data layers, event models, and structured tagging solutions. - Drive end-to-end implementation of GA4, GTM, and custom JavaScript tracking strategies. - Define and enforce best practices in data accuracy, governance, and compliance (GDPR, CCPA). - Align analytics efforts across product, marketing, and engineering teams and connect web data to marketing platforms, CDPs, and backend systems. - Build dashboards using tools like GA4, Looker Studio, Tableau to translate behavior data into CRO and funnel insights. - Guide data instrumentation decisions, evaluate new analytics tools, and provide strategic recommendations to leadership. - Optimize data layer design and maintain integrations with BigQuery or similar data warehouses. - Proactively troubleshoot tagging issues, validate event tracking, and ensure data integrity end-to-end. Qualifications Required: - 10+ years of experience in Web/Data Analytics, including 2+ years in a technical leadership role. - Mastery in building structured event-driven data layers and scalable tagging strategies. - Strong grasp of digital attribution models, funnel analysis, and segmentation. - Deep technical understanding of web behavior tracking, CRO, and A/B testing strategies. - Excellent ability to translate technical output into clear, business-ready insights. - Confident collaborator with engineering, data science, and growth teams. Additional Details: Please write to Madhushree.v@careerxperts.com to get connected for further information or application process.,