Web Content Writer

About Roots Analysis Roots Analysis is an industry leader in providing business research and competitive intelligence services. Having worked with over 750 clients worldwide, including Fortune 500 companies, start-ups, academia, venture capitalists and strategic investors for more than a decade, we offer a highly analytical / data-driven perspective to a network of over 450,000 senior industry stakeholders looking for credible market insights. We specialize in researching areas which have lacked quality research, so far, and those that require a more focused approach to understanding the intricacies of affiliated technologies, or industry-specific details. In a very short span of time, the company has published over 200 high-quality market reports, covering 50+ noteworthy segments of the pharmaceutical / biopharmaceutical, healthcare technology and affiliated contract services industries. Our reports cover a wide array of topics related to pharmaceuticals and healthcare, featuring in-depth coverage and actionable insights.

Who are we looking for?

We are seeking a skilled SEO Content Writer to join our team and contribute to our online content creation efforts. The ideal candidate is passionate about producing high-quality written content that not only engages readers but also ranks well in search engine results.

As an SEO Content Writer, you will collaborate closely with our marketing and content teams to create compelling, informative, and optimized content that aligns with our brand and drives organic traffic.

Requirements:

• Excellent writing, editing, and proofreading skills, with an ability to adapt writing style to different target audiences.
• Strong understanding of SEO principles and best practices, including keyword research, on-page optimization, and content formatting.
• Detail-oriented, organized, and capable of meeting deadlines in a fast-paced environment.
• Knowledge of current digital marketing trends and an understanding of how content fits into a broader marketing strategy

Key Responsibilities:

• Develop a wide range of content formats, including blog posts, articles, website copy, press releases, and other marketing materials.
• Create well-researched, original, and engaging written content that naturally integrates target keywords for SEO optimization.
• Proofread, edit, and review all content to ensure accuracy, clarity, consistency, and alignment with brand/style guidelines.
• Collaborate effectively within a team environment while also being capable of working independently.
• Demonstrate strong attention to detail and a high level of accuracy in all deliverables.
• Communicate ideas clearly and effectively through both written and verbal communication.
• Show initiative, self-motivation, and a proactive learning mindset with the ability to work under deadlines.
• Thrive in dynamic environments, displaying adaptability and confidence in handling ambiguity.

Eligibility criteria:

1. Bachelors degree in any discipline
2. No academic backlogs

Interview process:

1. Analytical test
2. Essay writing test
3. Personal Interview rounds

Additional Details:

Details related to annual salary package and training tenure to be shared with screened candidates.