Web Content Writer

DevRabbit IT Solutions

2 - 4 years

0 Lacs

bengaluru karnataka india

Posted:1 day ago| Platform: Foundit logo

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Skills Required

seo best practices semrush keyword optimization content marketing integration automation content writing proptech innovations

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Content Marketing Specialist

Location:

Experience:

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Work Mode

Role Overview

Content Marketing Specialist

Your words will define how our product is perceived from our website and blogs to email campaigns, case studies, and thought leadership pieces.

Key Responsibilities

Write and edit clear, engaging, and technically accurate content for blogs, website pages, email campaigns, landing pages, and case studies.
Create content tailored for U.S. audiences, reflecting cultural tone, industry priorities, and buyer behavior.
Research and write thought leadership and educational articles around
integration, automation, digital transformation, and proptech innovations.
Work with internal teams (marketing, product, and design) to translate product capabilities into compelling stories and benefits.
Ensure brand voice and message consistency across all written materials.
Optimize content for SEO and readability.
Repurpose long-form content into short-form or social-friendly formats.
Stay updated on trends in SaaS, PropTech, and IT integration to keep content relevant and forward-thinking.

Required Skills & Experience

2+ years of experience in
content writing or content marketing
, ideally for
middleware integration tool or SaaS companies.
Proven experience writing for
U.S. enterprise audiences
(samples or portfolio required).
Strong command over written English tone, flow, and clarity.
Ability to write for multiple personas including
CIOs, CTOs, IT Directors, and Operations Leads.
Understanding of
IT services, Real Estate, or PropTech
industries.
Familiarity with
SEO best practices
and keyword optimization.
Detail-oriented, research-driven, and deadline-focused.

Nice to Have

Experience writing for
integration, automation, or SaaS platforms.
Basic knowledge of digital marketing and content analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
Comfortable collaborating in a fast-paced startup environment

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