Web Content Writer

2 - 4 years

0 Lacs

Posted:1 day ago| Platform: Foundit logo

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Job Type

Full Time

Job Description

Job Title: Content Marketing Specialist

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Role Overview

Content Marketing Specialist

Your words will define how our product is perceived from our website and blogs to email campaigns, case studies, and thought leadership pieces.

Key Responsibilities

  • Write and edit clear, engaging, and technically accurate content for blogs, website pages, email campaigns, landing pages, and case studies.
  • Create content tailored for U.S. audiences, reflecting cultural tone, industry priorities, and buyer behavior.
  • Research and write thought leadership and educational articles around

    integration, automation, digital transformation, and proptech innovations.

  • Work with internal teams (marketing, product, and design) to translate product capabilities into compelling stories and benefits.
  • Ensure brand voice and message consistency across all written materials.
  • Optimize content for SEO and readability.
  • Repurpose long-form content into short-form or social-friendly formats.
  • Stay updated on trends in SaaS, PropTech, and IT integration to keep content relevant and forward-thinking.

Required Skills & Experience

  • 2+ years of experience in

    content writing or content marketing

    , ideally for

    middleware integration tool or SaaS companies.

  • Proven experience writing for

    U.S. enterprise audiences

    (samples or portfolio required).
  • Strong command over written English tone, flow, and clarity.
  • Ability to write for multiple personas including

    CIOs, CTOs, IT Directors, and Operations Leads.

  • Understanding of

    IT services, Real Estate, or PropTech

    industries.
  • Familiarity with

    SEO best practices

    and keyword optimization.
  • Detail-oriented, research-driven, and deadline-focused.

Nice to Have

  • Experience writing for

    integration, automation, or SaaS platforms.

  • Basic knowledge of digital marketing and content analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
  • Comfortable collaborating in a fast-paced startup environment

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