VM Creative, Reebok

Key Result Areas

Supporting Actions

Window and GTM Roll-outs

• Work with design and product teams to understand and translate the GTMs/Campaigns/Stories of the season for the stores. Also, be part of the buy to select key styles for the mannequin styling and wall display.
• Design the seasonal windows and develop the prototype. Thereafter roll-out the docket.
• Design and rollout of in-store communications for the season.
• Design and develop negative areas for the stores. Keep upgrading the same every year.
• Styling guide to be made for each and every GTM roll-out.
• Keep the updated photo repository of all executions.

Merchandise Presentations and Manuals.

• Conduct the Seasonal Model Store set-up and Trainings.
• Create MPMs (Merchandise Presentation Manuals) for the seasonal collection and stories in line with the season buy.
• Create the seasonal wall elevations depending on the business needs and the density norms.
• Develop POSMs for the season manuals.
• Create capsule guidelines for every micro GTM stories.
• Keep the updated photo repository of all implementations.
• Yearly upgrade of training guides and mannequin manual.

Research online and market

• Keep self updated on new materials and technologies in VM through online research and market visits.
• Keep self updated in fashion and trends through social media, online research and market visits.
• Visit yearly fairs to gain knowledge of new materials and techniques + hone skills of design.