Posted:1 week ago|
Platform:
On-site
Full Time
🚀 We’re building the H&M of Indian Ethnicwear — and content is going to be at the heart of that journey.
Vastramay (₹100 Cr brand, across Menswear, Womenswear, Kidswear & Pets) is looking for a Content Strategist to shape our brand story, build recurring content IPs, and create viral, culture-first campaigns.
If you’re someone who can blend festivals + fashion + fresh formats + AI creativity, we’d love to talk.
Vastramay is one of India’s fastest-growing ethnicwear brands, with a vision to become the “H&M of Indian Ethnicwear.” Having achieved ₹100 Cr revenue last year, we are present across Menswear, Womenswear, Kidswear, and even Pets. Our in-house creative hub produces shoots, campaigns, and AI-powered content, powering our presence across marketplaces, D2C, and offline expansion.
We are now looking for a Content Strategist to build and lead our long-term storytelling engine across digital platforms.
AI Specialist + Video Editor – Fashion Team
We are seeking a creative AI Specialist + Video Editor to join our fashion team. This role is perfect for someone who is equally passionate about AI-driven design and storytelling through video. You will use cutting-edge AI tools to generate, enhance, and experiment with visuals, while also producing high-quality videos that bring our ethnic fashion collections to life.
Leverage AI-powered tools (e.g., Adobe Firefly, MidJourney, Runway, Stable Diffusion, Figma AI) to:
Generate creative concepts, campaign visuals, and styling mockups.
Create AI-assisted short motion clips (festive edits, draping, styling concepts).
Edit and produce engaging videos for campaigns, social media, e-commerce, and lookbooks.
Collaborate with styling, design, and marketing teams to translate fashion ideas into dynamic video content.
Integrate AI-generated assets seamlessly into final video outputs.
Stay ahead of the curve with the latest AI, video editing, and fashion-tech trends.
Optimize video formats for Instagram, YouTube, website, and other digital platforms.
Why Join Vastramay?
✨ Shape the future of fashion content with AI + video storytelling.
✨ Competitive salary + benefits + creative freedom.
✨ Collaborate with a young, dynamic, and innovative team.
✨ Opportunity to define the brand’s digital presence and visual identity.
Let’s build something iconic together.
Vastramay Pvt. Ltd.
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