Video and Content Creator

As a Content Creator, your role involves producing attention-grabbing video content, particularly Reels and short-form videos, to captivate the audience and boost social media engagement. Your knack for storytelling, understanding of social media algorithms, and ability to stay aligned with our brand identity will be crucial for success. Key Responsibilities: - Video Production: Create compelling short-form videos (Reels, Insta, YouTube Shorts, etc.) that resonate with the audience and promote engagement. - Content Strategy: Brainstorm, plan, and execute video content that supports social media growth and engagement in collaboration with the marketing team. - Trend Integration: Stay updated with the latest trends, viral challenges, and popular formats on Instagram, YouTube, etc., and integrate them into content creation. - Social Media Management: Optimize video content for specific platforms following best practices to maximize reach and interaction. - Analytics & Optimization: Track video content performance using platform insights and adjust strategies to improve engagement, views, and followers. - Brand Representation: Ensure all video content aligns with the company's brand voice and message, maintaining consistency across all platforms. - Creative Direction: Develop fresh ideas for video content, thinking creatively to capture the audience's attention. - Collaboration: Work closely with design and marketing teams to integrate video content with other campaigns and branding efforts. Required Skills: - Proven Experience: Minimum 2 years of hands-on experience in creating social media video content. - Video Editing: Proficiency in video editing tools like Adobe, VN, Capcut, or other mobile video editing apps. - Social Media Expertise: Strong knowledge of video content formats and algorithms on Instagram, YouTube, and other social platforms. - Creativity & Innovation: Ability to create engaging, on-trend content for a diverse audience. - Engagement Focus: Understanding how to drive interactions and community engagement through video content. - Analytical Mindset: Interpret social media analytics to adjust content strategies based on performance insights. - Strong Communication: Excellent storytelling skills to convey messages effectively through video. - Tech-Savvy: Comfortable with social media management tools and platforms like Instagram Insights and YouTube Studio. Preferred Qualifications: - Familiarity with influencer marketing and collaborations. - Experience in photography or graphic design for social media. - Understanding of hashtags for better reach and visibility. - A portfolio showcasing your video content creation and engagement metrics. Contact: 9999571517 (Shikha) Job Type: Full-time Work Location: In person,