Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Home
>
Jobs in kolkata
>
Larn Learning Solutions
>
Vice President of Marketing

Vice President of Marketing

Larn Learning Solutions

11 - 16 years

13 - 18 Lacs

kolkata

Posted:1 month ago| Platform:

Apply

Skills Required

customer acquisition media management google analytics competitor analysis digital campaigns strategic planning vice president budget management cost investment

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a results-driven Performance Marketing Manager to lead paid digital campaigns across multiple channels, focusing on driving measurable growth and optimizing return on investment (ROI). The ideal candidate will excel in developing data-driven strategies,managing high-performing campaigns, and leveraging creative collaboration to achieve key business objectives. This role will require expertise in analytics, budget management, and customer journey optimization while ensuring alignment with the company s overall marketing goals.

Key Responsibilities

Campaign Strategy & Planning

Design and execute multi-channel performance marketing strategies across platforms

such as Google Ads, Facebook Ads, Instagram, LinkedIn, Bing, and programmatic

advertising.

Set clear objectives, KPIs, and ROI targets, including Customer Acquisition Cost (CAC),

Return on Ad Spend (ROAS), conversion rates, and engagement metrics.

Plan campaigns tailored to the target audience, optimizing reach and relevance

throughout the customer funnel.

Paid Media Management

Manage and allocate budgets efficiently, ensuring maximum return on investment and

adherence to campaign objectives.

Conduct audience segmentation, keyword research, and competitor analysis to inform

campaign strategies.

Implement and refine retargeting and dynamic remarketing campaigns to nurture leads

and improve conversions.

Analytics & Optimization

Monitor campaign performance using tools like Google Analytics, Facebook Ads

Manager, and other relevant platforms.

Analyze KPIs, including CAC, ROAS, CTR, and CPL (Cost Per Lead), to assess

campaign effectiveness.

Continuously A/B test ad creatives, messaging, and landing pages to optimize

performance and maximize ROI.

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

Larn Learning Solutions

E-Learning/EdTech

Knowledge City

Login to

Please Verify Your Phone or Email

Confirm Action

Vice President of Marketing