Vice President - Marketing ERW Pipes

• Managing the entire ERW Pipes sales & marketing operations to promote products such as Galvanized Steel Strips and CRCA, Precision Tubes, Black Pipes on an all India basis and accountable for increased sales growth.

• Responsible for the ERW tubes business for the company Catering to General Engineering ,Scaffolding ,Automobiles, Air Pre-heater, Consumer durables, Exports & Trade sectors. Reporting to CEO

• Interacting with key accounts/OEM and industrial clients and generate market information to identify marketing needs, consumer behaviour and forecast business patterns.

• Organizing and conducting various promotional activities as a part of market development and brand building effort.

• Responsible for controlling the market receivables to manage credit figures.

• Tracking competitors activities and providing valuable inputs to the top management for fine tuning the selling and marketing strategies.

Supervising, managing and monitoring a team of 20 sales personnel, ensuring optimum performance

• knowledge on technical details of steel, high carbon wire rods & different types of welding processes viz. TIG, MIG. Submerged Arc etc.

• Conversant with ISO 9002, TS: 16949:2002, QS 9000 norms and its documentation and MS office, Internet , Oracle & SAP and Certified ISO/TS/16949 Internal Auditor.

knowledge of branch offices and warehousing services.

Export Operations:-

Overseeing marketing and sales operations for achieving increased growth & top-line profitability. Tracking competitor activities and market trends and keeping abreast with the latest trends and requirements. Developing dealers/distributors for greater product penetration. Managing the import and export operations, keeping compliance with custom laws, notifications, tariffs, EXIM policy.

CORE COMPETENCIES :-

Strategy Planning

• Conceptualizing & implementing plans in tune with macro business plans / projects.

• Conducting Business Strategy Planning & Analysis for assessment of revenue potential & opportunities so as to tap new business sources to achieve planned targets.

• Heading operations with a view to achieve business objectives and ensure top line and bottom line profitability.

Marketing

• Developing marketing strategies to build consumer preference and drive volumes.

• Planning marketing activities to achieve volume estimations and review effectiveness.

• Analyzing market trends, sales performance through channels, and other critical trends.

Business Development

• Identifying and developing new streams for long term revenue growth and maintaining relationships with customers to achieve repeat/ referral business.

• Utilizing the public information and personal network to develop marketing intelligence for generating leads.

• Leading, training and motivating teams ensuring their career development & positive contribution to the company.

Key Account Management

• Initiating and developing relationships with key decision makers in Corporate for business development.

• Assessing requirements & conducting negotiations for delivering need based products to Key Clients.

• Ensuring speedy resolution of queries & grievances to maximize client satisfaction levels.

Maintaining excellent relations with clients to generate avenues for further