Vibely - Growth Marketing Head

Job Description

Who are we, and what do we do?From the humble idea of giving all regional languages a stage to successfully building Indias No.1 social media platform, weve journeyed to turn ideas into reality. At ShareChat and Moj, our short video platform (https://sharechat.com/about), we have over 325 million users, 80 million creators, and over 2.5 billion shares every month. Ours is a story of disrupting the digital narrative as we build Bharat s content creation ecosystem.An open, honest culture and our values, such as first principles, speed, integrity, user-centricity, and ownership, drive our teams to innovate our products every day. We are on the path to establishing ShareChat as the worlds largest AI-centered social media platform. We are thrilled to offer you the opportunity to solve complex problems at scale, learn with the best minds, pursue unstoppable growth, and, most importantly, make a far-reaching impact.Join us to revolutionise Bharat s content creation ecosystem powered by AI & ML. Scaling ideas to reality is how we do our business!What you ll do ? * Develop and execute data-driven growth marketing strategies to acquire and retain users. * Optimize digital marketing campaigns across paid channels (SEM, social media, display advertising) to achieve KPIs. * Work closely with creative teams to develop high-performing ad creatives and promotional content tailored for each series. * Provide data-driven feedback to inform the creative team for messaging iterations for performance marketing campaigns. * Analyze user behaviour data to identify opportunities for improving conversion rates and user retention. * Collaborate with product teams to optimize user journeys and enhance product features based on user feedback and data insights. * Implement A/B testing and other experimentation methodologies to continuously improve campaign performance. * Monitor and report on key metrics, identifying trends and insights to drive optimization efforts. * Stay updated with industry trends and best practices in growth marketing.Who are you? * Proven experience (4-9 years) in growth marketing roles, preferably in the tech or digital media industry. * Strong analytical skills with experience in data analysis and reporting tools (e.g., Google Analytics, SQL, Excel). * Expertise in managing digital marketing campaigns across multiple channels with a focus on ROI. * Knowledge of growth hacking techniques and tools to drive rapid user acquisition. * Excellent communication and collaboration skills with the ability to work effectively in cross-functional teams. * Creative thinker with a passion for digital marketing and staying ahead of industry trends.Why join ShareChat? * We believe in creating economic opportunities for our content creators as a shared purpose. Join us to make a tangible impact for regional Indian audiences. * Grab an opportunity to solve complex problems powered by our AI and ML recommendation system for over 325 million monthly active users, 80 million creators and key partners. * Drive your career growth through our upskilling programs, accelerated by values like speed and ownership. * You get a chance to work with top talent across the globe in a collaborative and learning culture. * Experience growth in a people-first organisation with unparalleled rewards and employee-centric policies, including ESOPs, monthly childcare allowance, insurance, and more.Know more about us: * AI @ ShareChat | AI Projects @ ShareChat * Our Story of Scaling Ideas to Reality * Our Blog