Vendor Relations & Ops Manager

As a Vendor Relations & Ops Manager in our company, your role will involve leading digital marketing campaigns and managing vendor partnerships to drive measurable business growth. This position requires a blend of performance marketing, strategic vendor management, and data-driven insights to optimize ROI and operational efficiency. **Core Responsibilities:** - **Campaign Management:** You will be responsible for running multi-channel campaigns (search, social, programmatic, affiliate) with a focus on KPIs like CPL, CPA, and ROI. - **Vendor Relations:** Your duties will include building long-term partnerships, negotiating contracts, and driving cost savings. - **Analytics & Reporting:** You will deliver actionable insights through GA4, Google Ads, and DSPs. - **Cross-Functional Collaboration:** Align marketing efforts with sales, product, and creative teams for cohesive strategies. - **Innovation & Strategy:** Embrace emerging tools, automate workflows, and enhance campaign turnaround for improved efficiency. **Ideal Candidate:** - You should possess at least 5 years of experience in digital marketing or vendor operations. - Strong hands-on experience with Google Ads, GA4, Adobe Analytics, and DSPs is required. - Proven success in scaling acquisition and reducing costs. - Excellent communication and negotiation skills are essential. - A Bachelors's degree in Marketing or Business is required (MBA preferred). In this role, you will be assessed based on the following success metrics: - Campaign efficiency metrics such as CPL, CPA, and ROI. - Vendor cost savings and retention rates. - Lead-to-booking conversion rates. - Revenue impact resulting from marketing efforts. - Faster campaign execution timelines.,