UX Researcher (B2C, Fin-Tech)

Experience Required

• Lead user research initiatives to understand customer needs, behaviors, and pain points across Bajaj Finservs digital ecosystem (apps, websites, self-service platforms).
• Design and execute research studies including usability tests, surveys, field studies, diary studies, and in-depth interviews.
• Translate research findings into personas, journey maps, and experience frameworks that guide product design decisions.
• Collaborate with UX/UI designers, product managers, and engineering teams to embed user insights into product roadmaps.
• Evaluate existing digital journeys (onboarding, loan applications, payments, customer support flows) and recommend usability and conversion improvements.
• Apply mixed-methods research (qualitative + quantitative) and partner with analytics teams to validate findings.
• Communicate insights through compelling reports, presentations, and storytelling to influence stakeholders at all levels.
• Contribute to establishing research best practices, processes, and repositories across the design function.
  

• Bachelors/Masters degree in HCI, Cognitive Psychology, Design, Behavioral Science, or related field.
• 35 years of experience as a UX Researcher or in a similar role within digital-first or product-driven organizations.
• Strong expertise in usability testing, contextual inquiry, interviews, surveys, heuristic evaluations, and A/B testing.
• Experience with tools like Dovetail, Maze, Lookback, Optimal Workshop, UserTesting, Google Analytics, Mixpanel, or Amplitude.
• Ability to synthesize complex data into clear, actionable insights.
• Excellent communication and stakeholder management skills; ability to influence product decisions with evidence.
  

Preferred Skills

• Prior experience in BFSI, fintech, or large-scale B2C products.
• Familiarity with UX design tools (Figma, Adobe XD, Sketch) for collaboration.
• Knowledge of financial services workflows and unit economics (e.g., lending journeys, KYC, payments).
• Experience working in Agile/Scrum environments with cross-functional teams.