User Engagement & Digital Marketing - Product

Job Description

About Digital Green Digital Green is a pioneer global not for profit organization, utilizing digital platforms and community-driven approaches to amplify the voices of smallholder farmers and improve their livelihoods. Our mission is to create a world where farmers use technology and data to build prosperous communities. By harnessing the power of technology, we facilitate knowledge sharing, capacity building, and market linkages, enabling farmers to adopt sustainable agricultural practices and increase their productivity and income. We are dedicated to transforming the lives of under-served smallholder farmers worldwide through innovative technology solutions. Backed by leading philanthropic organizations such as the Bill & Melinda Gates Foundation (BMGF), Walmart Foundation, USAID, and UK Foreign, Commonwealth & Development Office (UKFCDO), we are committed to leveraging data and technology to empower smallholder farmers and strengthen agricultural extension systems. Description The Engagement & Content Intern/ Digital Marketing Intern / Product Intern will support in design, implement, and maintain robust user engagement strategies within the FC app. This role entails coordinating with product and program teams to develop and schedule high-impact campaigns (push notifications, in-app messages) and leveraging multimedia tools (e.g., Plotline stories and videos) to boost user retention, foster active participation, and elevate the overall user experience. Goals Actionable goals and potential outcomes outlined below: Set up weekly campaigns on Engagement tools weekly across 4 regions ( India, Kenya, Ethiopia and Nigeria) in 15+ languages Reduce campaign setup time by 50% Faster campaign review and edit cycles (a weekly basis) Support in setting up monthly contextual campaigns - to drive engagement Maintain an efficient campaign tracker for overall analysis Objectives/Deliverables Management of Engagement Platforms Establish and maintain a centralized content repository of contextual push messages, organized by language, region, season. Implement a streamlined translation and localization workflow. Develop base content in English and translate it into target languages ( 10+ languages). Configure and upload push notifications in engagement platforms (e.g., MoEngage, Firebase, OneSignal, or your chosen tool). Support in ensuring the correct targeting, timing, and frequency capping to prevent spam and optimize open rates. Run and lead test each campaign across devices and regions to ensure smooth rendering, correct links/CTAs, and no technical glitches. Maintain a recurring schedule (e.g., weekly or bi-weekly updates) aligned with the content calendar. Coordinated Campaign Management Develop and maintain a monthly or quarterly campaign calendar, mapping out upcoming push notifications, in-app messages, and Plotline stories/videos. Plan, organize, and align all campaign messagingfrom conception to executionensuring the tone, format, and objectives are consistent with Farmer Chats brand and user needs. Support internal stakeholders (or content creators) to gather the necessary analytics information for each campaign Basic Design Support Create banners, plotline story frames, or promotional images (PIP) on need basis and keep design assets and templates stored in a shared location (e.g., Google Drive, Dropbox) for easy reuse and reference. Use tools like Canva, Figma, or Adobe Suite to produce on-brand visuals quickly. Maintain an organized library of all visuals and copy used for campaigns, with version control and naming conventions for seamless team collaboration. Expectations The consultant will provide an update on a weekly basis during 1:1 sessions with the product team Term This engagement is expected to run for 3-6 months, with a possibility of an extension subject to performance and need. ilities Preferred candidate profile