Urgent opening For Marketing Specialist - Digital & Product Marketing

We are on the lookout for a Marketing specialist who can blend creativity with strategy - Someone who know how to make Digital campaigns click and product stories stick.

If you've got experience in Social media marketing, Digital campaigns & Product marketing - We would love to meet you !

Role & responsibilities

• Plan, execute, and optimize digital marketing campaigns (LinkedIn, Google Ads, Email, and more).
• Create engaging social media content and boost brand visibility.
• Develop impactful marketing materials brochures, videos, product decks, and presentations.
• Conduct market research and competitor analysis to uncover insights and opportunities.
• Collaborate with sales and product teams to position license-based software products effectively.
• Track performance metrics and drive ROI-focused outcomes.
• Support lead generation and ensure consistent brand messaging across channels

Preferred candidate profile

• Bachelors degree in Marketing, Business, or related field (MBA preferred).
• 38 years in Digital or Product Marketing (preferably from IT or SaaS background).
• Strong grasp of SEO, SEM, Analytics, and Campaign Management Tools.
• Proven creative and analytical mindset.
• Excellent communication skills and a knack for storytelling.
• Experience in B2B or license-based software marketing is a plus.

Why Join Us:

• Be part of a fast-growing IT product company redefining digital innovation.
• Work on global marketing campaigns and next-gen product launches.
• Collaborative, creative, and growth-oriented environment where your ideas matter!

Apply now and be part of our digital growth story! Apply via Naukri or send your resume to latha.s@excelacom.in / 7667620910

Subject: Application Marketing Specialist (Digital & Product Marketing)