T&T-Customer-M&C-Senior Consultant | SFMC - CDP

Your potential, unleashed.

India s impact on the global economy has increased at an exponential rate and Deloitte presents an opportunity to unleash and realise your potential amongst cutting edge leaders, and organisations shaping the future of the region, and indeed, the world beyond.

At Deloitte, your whole self to work, every day. Combine that with our drive to propel with purpose and you have the perfect playground to collaborate, innovate, grow, and make an impact that matters.

What impact will you make

Every day, your work will make an impact that matters, while you thrive in a dynamic culture of inclusion, collaboration and high performance. As the undisputed leader in professional services, Deloitte is where you ll find unrivaled opportunities to succeed and realize your full potential

Deloitte is where you ll find unrivaled opportunities to succeed and realize your full potential.

The Team

Deloitte Digital has created a new model for a new age: the creative digital consultancy. Were transforming the digital journey in a way an agency or traditional consultancy alone cannot-now leaders across their entire organization can come to one place to have their ambitions brought to life. We combined the creative and digital capabilities of our studios and the broad reach of an advertising agency with the technical experience, deep business strategy, and relationships of one of the worlds largest consultancy to create something that is so much more than the sum of its parts. We can help you imagine bigger and scale as your business grows. Learn more about Digital

How you ll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help build world-class skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Centre.

Work you ll do

Role: Sr Consultant

Location: Bengaluru

Graduation: Bachelors Degree

Skill: MCP/Data Cloud Developer -

Role Overview

Hands-on Salesforce Marketing Cloud and Data Cloud developer delivering integrations, SFDC Einstein Studio/Receipe and segmentation, activation, and reporting for end-to-end campaigns; years experience required, automotive industry exposure is a plus.

Responsibilities

• Build multi-channel journeys using Journey Builder, Email Studio, CloudPages, and triggered sends to support lifecycle campaigns and personalization at scale.
• Develop and maintain integrations across Data Cloud, Marketing Cloud, Salesforce core, and external systems using REST/SOAP APIs, events, and secure file automations.
• Configure Data Cloud data streams, identity resolution, calculated insights, segmentation, and activation to Marketing Cloud and paid media endpoints.
• Implement AMPscript/SSJS personalization with robust subscriber key and Data Extension schemas for accurate targeting and segmentation.
• Orchestrate Automation Studio schedules, SQL activities, and data hygiene to meet freshness SLAs and ensure campaign readiness.
• Enforce consent and preference management, privacy compliance, and data quality controls aligned to platform governance.
• Produce campaign reporting via Data Views, SQL extracts, and Marketing Cloud Intelligence dashboards with attribution-aligned KPIs.
• Monitor deliverability, domain/IP alignment, suppression strategy, and sender reputation; implement iterative improvements for inbox placement.
• Troubleshoot incidents, perform root-cause analysis, and optimize performance and cost across activation and messaging workloads.

Qualifications

• Hands-on Salesforce Marketing Cloud development with Journey Builder, Email Studio, Contact Builder, Automation Studio, AMPscript, SSJS, SQL, and platform APIs.
• Strong Salesforce Data Cloud expertise across ingestion/mapping, identity resolution, calculated insights, segmentation, and activation.
• Design and implement advanced data transforms in Salesforce Data Cloud using complex formulas and calculated insights to derive enriched attributes, behavioral signals, and predictive metrics for precise audience segmentation and personalization.
• Proven experience delivering multi-market or multi-BU rollouts with reusable templates, migration playbooks, and CoE standards.
• Solid understanding of Salesforce core and Marketing Cloud subscriber/contact models, audience design, and subscriber key strategy.
• Demonstrated analytics proficiency using Data Views and Marketing Cloud Intelligence with baseline attribution understanding.
• Excellent communication and documentation skills; automotive industry experience is a plus.
• Experienced in setting up and managing product catalogs for use in personalized web campaigns.
• Experience in creating custom attribute for the Users and in catalogs.
• Solid experience with Einstein recipes and decisioning for personalization use cases.
• Skilled in segmenting audiences using data-driven criteria, ensuring that personalization campaigns are delivered to the right customer groups based on behavior, preferences, and past interactions.
• Expertise in building and applying decisioning strategies to determine which content, offers, or experiences should be presented to customers based on real-time data.
• Proven ability to create personalized web campaigns and templates using the Marketing Cloud Personalization platform.
• Familiar with conducting A/B tests to evaluate the effectiveness of personalized web content and campaigns, ensuring maximum impact and conversion.
• Leverage Data Cloud to collect, analyze, and utilize customer data to inform and improve marketing strategies.
• Work closely with the Data team to ensure accurate data integration, reporting, and analytics.
• Design and maintain data models to support the personalization efforts in Marketing Cloud.
• Manage data workflows to enhance customer targeting and insights.

• Certifications (must have):

  Salesforce Certified Data Cloud Consultant; Salesforce Certified Marketing Cloud Developer; Salesforce Certified Marketing Cloud Administrator or Salesforce Certified Marketing Cloud Consultant.

• Certification (added advantage):

  Salesforce Certified Marketing Cloud Email Specialist.