Daily/weekly tracking of global beauty trends on TikTok, Instagram Reels, YouTube, and emerging platforms.
Use tools (e.g., Trendalytics, Spate, TikTok Creative Center, Google Trends, BeautyMatter reports) to identify viral products.
Maintain and update a structured “Hot Products Database” across categories (product name, brand, SKU, region, trend source, popularity metric).
Analyze trends: summarize why products are going viral (ingredients, claims, influencers, packaging, pricing).
Present weekly insights to the leadership team through dashboards or simple reports.

About Company: Kult - India's first app-only contextual beauty platform. Below is a synopsis & a quick visual reference as attached, just so that you get a context & specific insight :
Kult' is an app-only contextual discovery platform for Beauty and Wellness, focused on creating a delightful user experience. Why now: Beauty and wellness are evolving in the Indian landscape with the ever-increasing arrival & presence of both global & local niche brands in the category, consumers always feel the need to go to a store to understand the kind of products that are available to buy.

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