Trade and Customer Marketing Manager

Job Description

Job Description: Trade and Customer Marketing Manager Location- South India, North India, West India, East India Contact- Can reach 7892648654 (Call/wtsapp) Job Purpose: The Trade and Customer Marketing Manager will be responsible for developing and implementing trade and customer marketing strategies for BabyCare. This role aims to drive sales growth, enhance brand visibility, and ensure effective execution of marketing initiatives across various channels. Key Responsibilities: Trade Marketing Strategy: Develop and execute trade marketing plans to support sales growth and market share objectives. Collaborate with sales teams to create promotional programs that align with business goals and retailer needs. Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities for growth. Customer Marketing: Design and implement customer marketing initiatives to enhance brand visibility and engagement. Work closely with the product development team to ensure marketing strategies align with product launches and updates. Develop customer segmentation strategies to target different consumer groups effectively. Promotional Activities: Plan and manage in-store promotions, product displays, and merchandising activities. Coordinate with retailers to ensure optimal product placement and visibility. Track and evaluate the effectiveness of promotional campaigns, adjusting strategies as needed. Collaboration and Coordination: Liaise with the sales, product development, and supply chain teams to ensure seamless execution of marketing plans. Partner with external agencies and vendors to develop creative materials and manage marketing events. Conduct regular training sessions for sales teams on product knowledge and promotional strategies. Budget Management: Develop and manage the trade and customer marketing budget. Monitor spending to ensure alignment with allocated resources and business objectives. Reporting and Analysis: Track and report on key performance indicators (KPIs) to measure the success of trade and customer marketing activities. Conduct post-campaign analysis to identify strengths, weaknesses, and areas for improvement. Qualifications: MBA preferred. Minimum of 5 years of experience in trade marketing, customer marketing, or a related role, preferably within the FMCG or baby care industry. Strong understanding of trade marketing principles, customer segmentation, and promotional strategies. Excellent analytical, communication, and project management skills. Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously. Proficiency in Microsoft Office Suite and marketing analytics tools. Key Competencies: Strategic thinking and problem-solving abilities. Strong leadership and team management skills. Excellent interpersonal and negotiation skills. Results-oriented with a focus on driving sales and market share growth. Ability to adapt to a fast-paced and dynamic work environment. Working Conditions: Office-based position with travel for meetings, events, and retailer visits. Flexibility to work extended hours as needed to meet business objectives.