Territory Execution Executive

KEY RESPONSIBILITIES

• To implement and execute marketing strategy for the state – consistent with the share and volume objectives of the business.
• Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing and Sales Team for the entire portfolio of products and brands.
• Creative flair for the best brand activation campaigns to promote new products or boost existing brands’ image.
• To ensure effective utilization of marketing budget and undertake course corrections if required.
• To ensure visibility of all brands and overall prominence in the market.
• Drive campaigns in coordination with the sales team and to ensure targeted scores are achieved.
• Timely training & guidance to 3Ps (3rd Party) regarding executions metrics to ensure execution excellence.
• To develop and manage vendors for signage, merchandising equipment etc.
• Work closely with sales teams to ensure the effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing its effectiveness.
• Timely settlement of bills to avoid any issues in the market.
• Data management and sharing the insights with sales team, Sales head, RMM and RH (Region Head) (mainly Activation Scores)
• Driving Consumer Engagement.

KEY STAKEHOLDERS

Internal

• Marketing and Sales team for planning and execution of promotions
• RMM/State Heads for guidance and approvals
• Zonal SDM for systems/ formats/ SRS
• Work closely with the sales team with regards to activation/promotion etc

External

• Vendors & trade partners

PROFILE DETAILS

Qualification

• MBA (preferably from a premier institute) with 4-6 years of work experience in FMCG/ Beverage industry, with at least 4 years in the Marketing/Promotion function.

Experience

• Analytical ability to analyze market data.
• Experience in event management is preferable.
• Knowledge and experience of consumer and trade promotions
• Skilled in Excel & Power BI

Behavioural skills

• Proactive, flexible and creative
• Exceptional social and communication skills with a pleasing personality
• Highly energetic and enthusiastic.
• Willing to travel as per business requirements.
• Good interpersonal skills.
• Knowledge of branding opportunities through signage, printing, consumer gifting etc.
• An eye for detail and a penchant for quality execution.
• Ability to liaise at all levels internally and externally.

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