Technical Lead- Campaign Developer - IRIS

JD: Expertise on marketing automation platforms like IRIS, IRIS STUDIO, COSMOS Script, IDEAS Tool Strong understanding of e-mail marketing Audience Segmentation , IP Warming , CPM, GDPR, lead data & database management and related tools/technologies. Technical requirement gathering, analysis & creation of BRD documents. Collaborate & liaison with technical & business teams to solution requirements. Experience on marketing automation platforms like Adobe etc. Deep understanding of end-to-end data flow pipeline workflows. Identify gaps & improvement areas in existing framework & technical implementations. Identify areas of optimization in email creation, campaign setup & workflows. Working collaboratively with different functions to ensure effectiveness of automated campaigns. Coordinate teams migrating to new tools and process and help onboard new users Campaign Developer - ACS Expertise on email marketing or marketing automation platforms like Adobe and Figma Proficient in HTML5, CSS3 and JavaScript. Deep understanding of end-to-end automation workflows. Identify gaps & improvement areas in existing framework & technical implementations. Identify areas of optimization in email creation, campaign setup & workflows. Working collaboratively with different functions to ensure effectiveness of automated campaigns. Coordinate teams migrating to new tools and process and help onboard new users.