Team Lead - Programmatic Campaign Manager

6 - 8 years

0 Lacs

Posted:4 days ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Team Lead - Ad Operations

Job Location : Hyderabad

Mandatory Work from Office

The Team lead will be responsible for managing a team of AdOperations who will be trafficking Video campaigns through the Publisher platform as per the client's instructions.

Responsibilities:

Team Lead - Ad Operations

Requirements:

  • Possess a strong understanding of ad-serving capabilities, Display and Video implementation, mobile implementation, creative processes, dynamic ads, tasks involved in campaign implementation and execution, and the digital media planning and buying process
  • Take initiative by providing insight and guidance on how to continually improve processes as it relates to ad trafficking and improve digital marketing campaigns to achieve success.
  • Should know RCA techniques to control the Quality. Work with the Quality Team and provide feedback to the agents on a timely basis
  • Demonstrate proficiency in data visualization skills. Should be able to create WBR, QBR and YBR decks for the clients with the performance metrics of the team
  • Handle client calls every week to bridge gaps in the process (Contribute to and participate proactively in knowledge sharing sessions).
  • Track the performance of the team (Quality, SLAs, Campaign deliveries, Revenue loss)
  • Must be proficient in MS Excel, PowerPoint, and Word to analyze the data and come up with insights.
  • Identify the training needs of team members and provide coaching support to them
  • Establish process and protocol for pre-launch prep work, including performing quality assurance on all tasks
  • Identify the new/growth opportunities within the process
  • Excellent communication skills, both written and verbal
  • Strong detail orientation and excellent problem-solving skills
  • Handle the escalations from the client
  • Ability to support inquiries from leadership, sales, and the account management team.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • 6+ years of experience using programmatic buying platforms such as DoubleClick, Trade Desk, Google Analytics, major social media platforms, etc.
  • 2+ years of experience leading and developing a team within the advertising or marketing technology sectors.
  • Demonstrated track record of driving successful programmatic campaigns exceeding client KPIs.
  • Deep understanding of programmatic buying concepts: real-time bidding (RTB), audience targeting, brand safety, ad verification, viewability, and attribution.
  • Strong analytical and problem-solving skills; a data-driven mindset.
  • Excellent communication and interpersonal skills, both written and verbal.
  • Ability to thrive in a fast-paced, dynamic environment while managing multiple projects.
  • Experience with cross-device and omnichannel campaigns.

Form to Apply:

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