Team Lead - Programmatic Campaign Manager

Team Lead - Ad Operations

Job Location : Hyderabad

Mandatory Work from Office

The Team lead will be responsible for managing a team of AdOperations who will be trafficking Video campaigns through the Publisher platform as per the client's instructions.

Responsibilities:

Team Lead - Ad Operations

Requirements:

• Possess a strong understanding of ad-serving capabilities, Display and Video implementation, mobile implementation, creative processes, dynamic ads, tasks involved in campaign implementation and execution, and the digital media planning and buying process
• Take initiative by providing insight and guidance on how to continually improve processes as it relates to ad trafficking and improve digital marketing campaigns to achieve success.
• Should know RCA techniques to control the Quality. Work with the Quality Team and provide feedback to the agents on a timely basis
• Demonstrate proficiency in data visualization skills. Should be able to create WBR, QBR and YBR decks for the clients with the performance metrics of the team
• Handle client calls every week to bridge gaps in the process (Contribute to and participate proactively in knowledge sharing sessions).
• Track the performance of the team (Quality, SLAs, Campaign deliveries, Revenue loss)
• Must be proficient in MS Excel, PowerPoint, and Word to analyze the data and come up with insights.
• Identify the training needs of team members and provide coaching support to them
• Establish process and protocol for pre-launch prep work, including performing quality assurance on all tasks
• Identify the new/growth opportunities within the process
• Excellent communication skills, both written and verbal
• Strong detail orientation and excellent problem-solving skills
• Handle the escalations from the client
• Ability to support inquiries from leadership, sales, and the account management team.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 6+ years of experience using programmatic buying platforms such as DoubleClick, Trade Desk, Google Analytics, major social media platforms, etc.
• 2+ years of experience leading and developing a team within the advertising or marketing technology sectors.
• Demonstrated track record of driving successful programmatic campaigns exceeding client KPIs.
• Deep understanding of programmatic buying concepts: real-time bidding (RTB), audience targeting, brand safety, ad verification, viewability, and attribution.
• Strong analytical and problem-solving skills; a data-driven mindset.
• Excellent communication and interpersonal skills, both written and verbal.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects.
• Experience with cross-device and omnichannel campaigns.

Form to Apply: