Overview
Location:
Gurugram, India
Department:
Marketing
Reports To:
Director, Demand Generation - Hospitality Cloud AmericasCvent is a leading meetings, events, and hospitality technology provider with more than 4,700 employees and nearly 21,000 customers worldwide, including 80% of the Fortune 100 companies, in more than 100 countries. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take actions, embrace risks, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.
In This Role, You Will
About the Role
We're looking for a
Demand Generation Team Lead
to drive full-funnel inbound demand generation programs for Cvent's Hospitality Cloud. This role is ideal for a strategic marketer with deep hands-on experience in campaign planning and execution, performance tracking, and cross-functional collaboration. You'll be responsible for planning and launching high-impact programs that generate pipeline, accelerate conversion, and support sales goals.
Key Responsibilities
Campaign Development & Execution
- Design and execute inbound marketing campaigns (and occasionally outbound) tailored to HC product-level priorities and market needs.
- Own campaign strategy from planning to launch, ensuring alignment with funnel goals and sales objectives.
Program Expertise
- Lead end-to-end execution of events, including webinars, trade shows, hosted in-person events, and demos.
- Manage all aspects of event promotion, logistics, internal/external partner coordination, and post-event follow-up.
- Develop and optimize nurture programs and drip email campaigns to engage prospects across the funnel.
- Collaborate with the web team and PMMs to create high-value Marketo landing pages tailored to different products, designed to drive lead generation and conversion.
- Track and report on marketing-attributed pipeline and bookings generated from each program.
Content Collaboration
- Partner with Content, Product Marketing, and Product teams to develop high-quality assets: landing pages, emails, ad creatives, and promotional materials.
- Ensure all content aligns with Hospitality Cloud's brand voice and messaging.
Cross-Functional Collaboration & Partnerships
- Work closely with Sales, Product Marketing, and Product teams to align messaging and strategy with quarterly and annual KPIs.
- Build and maintain relationships with regional partners, influencers, and vendors to amplify demand generation efforts.
- Collaborate with regional marketers (e.g., APAC, Europe) to drive adoption of programs and provide coaching on content, planning, and execution.
Funnel Monitoring & Reporting
- Monitor funnel dashboards to ensure pacing across Warm MQLs, Handraisers, SQLs, and conversion targets.
- Flag issues to Sales and Sales Development teams including low MQL address rates, high rejection rates, or volume gaps.
- Proactively recommend marketing plan adjustments to stay aligned with KPI goals.
Qualifications
Here's What You Need:
- 5-7 years of hands-on experience in B2B demand generation, preferably in B2B SaaS or hospitality technology.
- Proven track record in campaign planning and execution, event management, and pipeline contribution.
- Strong understanding of Salesforce, marketing automation platforms (e.g., Marketo), and funnel metrics.
- Excellent communication, organizational, and project management skills.
- Experience working in cross-functional teams and managing multiple stakeholders.
What You'll Bring
- Strategic mindset with a bias for action.
- Ability to thrive in a fast-paced, matrixed environment.
- Passion for data-driven marketing and performance optimization.
- Collaborative spirit and a proactive approach to problem-solving.
