Talent Manager- Influencer Marketing

About the Role

Talent Manager

Key Responsibilities

1. Influencer Relationship Management

• Build, manage, and nurture strong relationships with influencers and content creators across categories.
• Maintain regular communication with influencers to keep them engaged, aligned, and active on campaigns.
• Resolve queries, support creators throughout the collaboration cycle, and maintain high satisfaction.

2. Creator Scouting & Onboarding

• Identify, evaluate, and onboard new influencers aligned with brand categories, campaign needs, and market trends.
• Maintain a structured creator database with updated profiles, metrics, and pricing.
• Work closely with the Planning & Strategy team to suggest the right creators for campaigns.

3. Campaign Coordination

• Explain campaign briefs, deliverables, timelines, and brand guidelines to influencers.
• Ensure influencers deliver content on time, follow instructions, and meet brand quality benchmarks.
• Manage revisions, feedback loops, and ensure smooth execution from briefing to posting.

4. Cost Negotiation & Finalisation

• Negotiate influencer pricing and deliverables to match campaign budgets.
• Finalise deals while maintaining profitability and strong relationships with creators.
• Work with the Pricing team to maintain updated rate cards and negotiate better deals over time.

5. Performance Tracking & Reporting

• Track influencer deliverables, posting schedules, and adherence to campaign timelines.
• Maintain internal dashboards with creator performance metrics.
• Coordinate with the Campaign Management team to ensure results are tracked and recorded.

6. Talent Development

• Identify opportunities for creators to grow collaborations, content partnerships, long-term brand deals.
• Share insights, trends, and content recommendations to help creators improve performance.
• Stay updated with platform algorithms, trending formats, and upcoming creators.

Requirements

• 25 years of experience in influencer marketing, talent management, creator relations, or social media.
• Strong understanding of influencer ecosystems across Instagram, YouTube, Moj, Josh, etc.
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to multitask, manage multiple creators at once, and work in fast-paced environments.
• Trend-aware and passionate about the creator economy.
• Strong organisational and coordination skills.