Survey Solution Director (Market Research)

Job Description

Worldpanel is looking for an Analytic Solutions Senior Manager / Director in the APAC region to mainly lead its Survey business, called PanelVoice. In this role, you will drive the commercial scale and product development of our PanelVoice Survey solutions across various APAC markets. You will lead sales penetration for core products, enhance expertise in premium solutions, and innovate the in-market growth strategies. Your background in survey design, familiarity with survey processing platforms, and experience with CPG/FMCG clients will be key to your success. Key Outcomes: Solution Growth and Commercial Scale for the Region: A sustainable revenue trajectory and plan for the overall PanelVoice Survey solution area, in collaboration with local market leaders. Winning Product Portfolio: Clearly famous survey offers available to Clients in APAC. Local Market Acceleration: Established frameworks that enhance business potential in local markets. Primary Responsibilities: Drive Sales Penetration of Core Panel Voice Survey Products: You will focus on increasing the sales penetration of select products across the APAC region. This involves identifying key markets, developing targeted sales strategies, and working with local teams to achieve revenue targets. Increase Expertise and Penetration of High Impact Consultative Solutions: You will work on enhancing the expert knowledge and accelerate penetration of highly strategic solutions across the region. This includes conducting training sessions, providing support to local teams, and ensuring that these premium solutions are effectively integrated into client offerings. Design and Implement Operational Transformation: You will be responsible for designing and implementing the necessary operational transformations for the Survey business across the region. This involves streamlining processes, improving efficiency, and ensuring that the operational framework supports the overall business objectives. Innovate Survey Solutions for APAC Growth: You will innovate and develop new solutions to drive growth in the APAC region. This includes providing a comprehensive APAC view to the Global Product Teams, identifying emerging trends, and developing strategies to capitalize on new opportunities. Provide Focused Support to Select Countries in APAC: You will offer additional focused support to key PanelVoice Survey markets to ensure business growth. This involves working closely with local teams, understanding market-specific challenges, and developing tailored strategies to drive growth in these markets. Your background will ideally look like this 6-8 years commercial and product ownership: specifically, products that involve survey design, survey tools, and survey platforms Deep exposure and familiarity with survey processing platforms such as Crunch, Qualtrics, PowerBi and similar survey platforms. Awareness of survey analytical approaches such as derived importance, factor analysis, max diff or path modelling and similar approaches. Leadership or participation in successful product launches: Through working across different departments such as Analytics, Commercial/Sales, and Operations. Recent work with CPG/FMCG clients in leading strategic research: experience in client-facing roles in custom research work is preferred. Knowledgeable in shopper data and has experience combining multiple data sources to produce seamless results. Has worked effectively with multi-cultural teams. Qualifications Educational Background: A Diploma or Bachelors degree in Statistics, Data Science/Analytics, Market Research or related field. Language Proficiency: Proficiency in English (minimum B2 level). Additional fluency in regional languages is beneficial. Key Success Factors: Owns Commercial Success: Consistently and proactively identifying, proposing and implementing growth opportunities for the local markets and wider business to meet revenue goals. Leads with Impact: Consulting on and innovating within the PanelVoice solutions, demonstrating deep expertise, credibility and clarity in commuications. Drives Lasting Change: Leading the process of refining solution designs and proactively identifying gaps or optimizations. Open to challenge conventional thinking to drive innovative solutions that meet client needs. Connects to Win: Owning internal and external stakeholder management and communications on complex and long duration client projects that you are leading, adapting effectively to changing circumstances. Solves Problems Decisively: Embracing and promoting the adoption of new technology/tools to reduce roadblocks to impactful, fast and efficient deliveries. Amplifies professional expertise: Deep expertise in your subject area, leading working group/projects, providing compelling explanation of the benefits of our methodology.