JOB
DESCRIPTION-STORE
MANAGER
Title
Store Manager Reporting
to
Area Operations Manager Skip
Level
City/Zonal Manager About
the
Role
A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store. Responsibilities
Area
Activities
expected
to
be
performed
by
a
Lenskart
Store
Manager
Customer
focus:
Driving
Net
Promoter
Score
Greeting customers when they enter store and coaching the team to do the same Displaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priority Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team Striving to have long lasting and fruitful relationships with each of our customers Driving
sales
vs.
Driving the sales of the store to meet the allotted targets by allocating the targets to the staff Developing a culture of high sales performance expectations, i.e. Sales Leadership plan
Motivating and inspiring the field team to drive for results Assessing field capability and establish performance priorities at group level People
Assisting in recruiting and selecting high potential staff Providing effective on-the-job training and guidance to team members making use of company development
training modules (Attrition
Delivering clear, motivating and constructive feedback in a timely manner to all retail associates Evaluating the training needs of store associates and working closely with L&D department to Control)
execute the developmental plan Understanding the reasons for attrition and taking measures to control it Monitoring cash reconciliation to ensure there is no mismatch of store funds Cash
&
Inventory
Ensuring availability of required merchandise and services Conducting stocktakes regularly Ensuring the staff at store level has basic understanding of POS System to ensure transactions management
are properly and effectively processed Performing the necessary quality checks for the new products Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart CustomerEnsuring that all store employees, including the Optometrist, are taken care of and their issues Supervision
are resolved Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees SOP
adherence
&
implementation
Updating colleagues on business performance, new initiatives and other important issues Scheduling the teams shift timings to meet the stores business needs and demands Ensuring staffing levels are adequate to effectively operate the storeMaintaining the store as per Lenskart standards, regularly cleaning the frames and other Store
upkeep
&
maintenance
equipment at the store Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store Personal
attributes
&
competencies
Minimum qualification: Graduate Ability to act as a link between strategy and execution Ability to develop and inspire people to achieve their best Ability to build rapport and trusting relationships Ability to understand stated and unstated needs of the customer and offer solutions Clear communication and active listening skills Ability to adapt to a changing environment and openness to learn Proactive task ownership, result-orientation, and customer-orientation Ability to multitask and organize activities based on priority
