Sr. Web Designer

Sr. Web Designer - Apeejay Stya University

https://university.apeejay.edu/

Role Summary:

Senior Web Designer

Key Responsibilities:

Web Design and Development:

1. Design and develop user-centric websites and landing pages using WordPress and custom HTML/CSS.
2. Optimize designs for mobile responsiveness and fast page load speeds, enhancing user experience and SEO performance.
3. Maintain and implement web accessibility standards (WCAG).

Conversion Rate Optimization:

1. Create and improve high-converting landing pages to drive inquiries and applications for various programs and events.
2. Apply A/B testing tools and data analytics to refine design decisions for maximum impact.

Collaboration and Innovation:

1. Work closely with cross-functional teams to conceptualize and implement innovative digital features.
2. Facilitate workshops with stakeholders to align design goals with marketing objectives.

Brand Consistency and Visual Identity:

1. Ensure all digital assets align with Apeejay Educations branding and maintain the highest quality standards.
2. Create design systems to standardize branding across platforms.

Technical Excellence:

1. Utilize tools like Adobe Creative Suite, Figma, or similar for wireframes, prototypes, and mockups.
2. Stay updated with current UX/UI trends, SEO best practices, and email client compatibility issues.

Key Result Areas (KRAs)

1. Conversion Optimization

   : Increase conversion rates across web properties.

2. User Engagement

   : Enhance metrics like session duration and reduce bounce rates.

3. Responsive Design

   : Ensure seamless functionality across all devices.

4. Design Consistency

   : Maintain brand integrity across digital platforms.

Required Skills:

• Design Tools

  : Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator) or Figma.

• Web Technologies

  : Strong skills in WordPress customization, HTML, CSS, and basic JavaScript.

• Analytics and Optimization

  : Experience with A/B testing and CRO tools like Unbounce or Instapage.

Qualifications and Experience:

• Education

  :
• Bachelor's degree in Web Design, Graphic Design, Visual Communications, or related field.
• Certifications in UX/UI design or digital marketing are advantageous.

Experience

• 5+ years in web design, focusing on user engagement and conversion.
• Proven experience with WordPress and custom web development.
• Portfolio showcasing successful projects, including websites, landing pages, and email designs.
• Experience in the education sector is highly desirable.

Working days:

6 days in a week (Monday to Saturday) 9:00 am to 4:30 pm

Interested candidates, please feel free to reach out,

Regadrs,

hema.chauhan@teams.apeejay.edu,

9971389200