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Sr. Specialist, Creative Strategy

Sr. Specialist, Creative Strategy

Siteplug

3 - 4 years

9 - 14 Lacs

mumbai

Posted:1 month ago| Platform:

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Skills Required

copy writing sales web technologies ctv social media account management sensors technology solutions advertising

Work Mode

Work from Office

Job Type

Full Time

Job Description

About Affinity

Affinity is pioneering new frontiers in AdTech: developing solutions that push past today s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 500 experts, we are building privacy-first ad infrastructure that opens opportunities beyond the walled gardens.

Role: Creative Strategy

Work Location:

Mumbai (Malad)

About Role:

We are looking for an experienced Creative Strategist with a drive to work in a fast-paced environment while thinking quickly on their feet. Unlike standard advertising solutions, we empower brands to weave effective narratives by integrating mobile sensors, features, and interactivity into our ads, across the Mobile & CTV platforms. The candidate will apply such cutting-edge technology solutions to bring industry-first innovations and award-winning ideas to mCanvas Clients
The primary responsibility of this position is to create strong conceptual and strategy-based advertising across smart devices for clients. The role leads the creative studio culturally and is responsible for the quality of the creative product and output.

Roles & Responsibility:

Conceive, develop and execute interactive Mobile & CTV advertising campaigns for our Global clientele

Oversee campaigns from production to completion in collaboration with all internal teams

Ensure that the working processes (planning, documentation, execution, etc.) are run efficiently

Brainstorm ideas and concepts with other members of the creative team

Work with designers, and developers to determine feasibility

Pitch ideas to clients by clearly articulating benefits of the team s creative concepts

Follow the latest trends in Mobile & CTV advertising, design and marketing

Gather and incorporate feedback from the Account Management and Sales teams

Should be able to cope with pressure and tight deadlines

Required Skills:

3-4 years of experience in an agency environment

Strong grasp of the digital landscape, especially its parameters and design possibilities

Understanding of AI, web technologies, devices, device sensors and key digital principles

Experience working with Design, Copywriting, Web Developer and Sales teams

Proficient in English, with excellent grammar, spelling, and vocabulary. Fluency in additional languages is a plus.

Knowledge of Global culture, content, social media trends etc.

Polished client presentation skills, demonstrating a clear vision of how the work addresses

problems and requirements set forth in a creative brief.

Strong organizational skills

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Sr. Specialist, Creative Strategy