Sr. Specialist, Content

Job Description

About Affinity Affinity is pioneering new frontiers in AdTech: developing solutions that push past today s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 450 experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens. Role: Sr.Specialist, Content Writer Work Location: Mumbai (Malad) About Role: We are seeking a highly motivated and creative content writer, with B2B product-centric writing experience to join the mCanvas team. The writer will need to closely work with the sales, design and product teams to conceptualize, develop and promote content for marketing collaterals. https://www.mcanvas.com/ Roles & Responsibility: Writing, editing and proofreading content. Formulating a cross-platform content strategy. Brainstorm with team members to develop new ideas. Build a following on social media. Provide editorial, creative and technical support to team members. Track web analytics to ascertain content engagement levels. Manage content across all platforms, including email and social media. Be able to weave a gripping story about how the products is solving critical problems in the advertising technology industry. Execute the development and execution of deliverables including but not limited to -Sell sheets/ one - pagers/ Case Studies/ Email Marketing/ Newsletters/ Blogs/ White Papers/ Guides/ Landing Pages/ Websites/ Social Media Marketing/ Videos. Be comfortable and eager to work on research and distribution tools like SEMRush, HubSpot, Mailchimp, content success monitoring tools. Required Skills: A background in Journalism or working for a Creative agency preferable. Minimum 5 years experience in content creation and/or publishing. Knowledge and an obsession with brands and the world of brand management is essential. A proven showcase of developing retention driving content across multiple channels and media. Experience in data storytelling; spotting trends and turning them into valuable and captivating content. Excellent verbal and written communication skills and the ability to distill complex areas into compelling copy that individuals across many functions and levels easily understand and feel inspired to take the desired action You are absolutely comfortable and have experience in using at least one marketing tool and eager to gain mastery at others - WordPress, HubSpot, SEMRush, Mailchimp etc.