Sr. PPC Executive

You will be responsible for launching and optimizing paid search/PPC campaigns and monitoring budgets for paid search campaigns while overseeing the company's accounts on search platforms. Tracking KPIs, producing valuable reports for senior management, and finding ways to reduce click fraud will be part of your duties. You will need to stay updated on the latest SEM and PPC trends, maintain strategic partnerships with vendors and PPC ad platforms, and suggest and develop campaigns across various channels, especially social networks. Additionally, writing concise and attractive content for advertisements, producing reports for senior management, and tracking KPIs for assessing performance will be essential tasks. You will also be required to monitor the budget, adjust bids for better ROI, and oversee the process of audience targeting and keyword selection. To be successful in this role, you must have at least a Bachelor's degree in Digital Media, Marketing, or a relevant field. Experience with a content management system (e.g., WordPress), sound knowledge of digital marketing and SEO principles, and familiarity with online analytics tools (e.g., Google Analytics, WebTrends, Tableau) are necessary. Proficiency in various online marketing platforms (e.g., Facebook, AdWords, Yahoo), sound knowledge of XML and HTML, and experience with MS Office, especially MS Excel, are also required. Strong verbal and written communication skills in English, exceptional time-management and organizational skills, a keen eye for details, and an analytical mind with excellent mathematical skills are essential qualities for this position.,