Sr. Manager/DGM Demand Generation Campaign Strategy

Denave is seeking a Demand Generation Campaign specialist to play a key role in campaign planning and executing outcomes through integrated efforts and coordination between Intelligent Data Services, Digital Marketing, Business Analytics, and Demand Generation teams. The primary responsibilities of this role include: - Leading Global Demand generation programs from Concept to execution, managing the overall sales lifecycle of the projects, driving measurable outcome of ROI, Service level profitability, and contributing to the overall revenue growth objectives of the company. - Developing Demand Generation Strategies for growth and scale. - Utilizing a combination of digital outreach and people-led operations supported by intelligent data, state-of-the-art technology platforms, and analytics and insights to help clients enhance their marketing and sales impact. - Driving complex sales cycle operations for Enterprise, mid-market, and SMB targeted products and services of clients. - Guiding, designing, and managing tactics in the overall marketing mix based on a buyer's journey to increase engagement, response rates, and conversion. - Leveraging marketing automation and CRM platforms, as well as other third-party data and analytics tools to understand segment-specific customer lifecycle behaviors. - Developing and executing overall integrated program/campaign plans. - Driving Upsell, Cross-Sell, and renewal initiatives. - Developing and maintaining the highest standards of customer satisfaction and experience. - Focusing on delivering excellence in operations to ensure 70%+ retention of revenue and generating additional NRR (net new revenue) from existing clients.,