Sr. Manager/ General Manager Marketing

About the Role

We are looking for a dynamic and performance-driven leader to spearhead our Below the Line (BTL) marketing and physical activation efforts at Refyne. This role is central to driving adoption and customer conversion in large organizations, such as government bodies and corporations with workforces of 10,000+ employees

.The General Manager Growth (BTL) will take full business responsibility for designing, executing, and scaling on-ground activities that directly influence user signups and conversions. This is not a brand marketing role - it is a numbers-driven, high-ownership position where success is measured by outcomes, not just visibility. The ideal candidate will be deeply engaged in the field, working alongside our customers and execution partners to ensure every initiative delivers measurable business impact.

Prime Responsibilities:

Strategy & Planning

Execution & Ownership

Business Impact & Performance

Stakeholder Management

Team Management

Team Performance Manageme

Optimize Team Readiness

Mentorship and Coaching:

Results-Driven Leader

ocess.

Prime Responsibilities

Year of experience - 3 - 8 Yrs

Success in this role will be measured by below metrics:

Drive Business

Own P&L:

Key Metrics Ownership:

Funnel Optimization:

Budget and Resource Allocation: