Sr. Manager - Digital Marketing | Building Material Industry | Mumbai

Senior Manager Digital Marketing

Location:

Experience:

About the Company

A reputed and fast-growing premium brand in the building materials and surfaces industry, known for its design excellence and luxury product offerings. The company caters to architects, interior designers and high-end customers across India and global markets.

Role Overview

Senior Manager Digital Marketing

Key Responsibilities

Digital Strategy & Transformation

• Develop and execute an integrated digital roadmap aligned with business goals.
  
• Drive initiatives to enhance customer experience and strengthen online brand positioning.
  
• Coordinate efforts across website, SEO/SEM, CRM, social media, and email marketing.
  

Website & E-commerce

• Oversee website design, content, UX/UI, and system integrations.
  
• Collaborate with internal teams and agencies to ensure a premium online experience.
  
• Evaluate and implement B2B e-commerce or product showcase solutions suited to the industry.
  

Social Media & Content Marketing

• Lead the brand’s presence across Instagram, Facebook, LinkedIn, Pinterest, and YouTube.
  
• Plan engaging campaigns around product launches, designer collaborations, and events.
  
• Manage influencer, video, and content partnerships to drive brand engagement.
  

Performance Marketing

• Plan, execute, and optimize paid campaigns on Google Ads, Meta, and other platforms.
  
• Track KPIs and ensure ROI-driven performance.
  
• Manage and evaluate digital agencies/vendors.
  

Analytics & Reporting

• Monitor and report website traffic, conversions, and campaign effectiveness.
  
• Present actionable insights for ongoing optimization.
  

Desired Candidate Profile

• Bachelor’s degree in Marketing, Digital Media, or related field; MBA preferred.
  
• 8–10 years of experience in digital marketing or digital transformation roles.
  
• Proven experience in B2B or premium/luxury brand environments.
  
• Strong grasp of SEO, Google Analytics, Google Ads, and Meta Business Suite.
  
• Ability to manage agencies and lead cross-functional digital initiatives.
  
• Strategic thinker with hands-on execution ability; self-driven and proactive.
  

hr25@hectorandstreak.com