Job
Description
Responsibilities: • Client and Team Collaboration: • Collaborate with clients and internal teams to understand business objectives, target audience, and brand voice. • Develop comprehensive content strategies aligned with clients' goals and overall marketing objectives. • Content Creation: • Produce high-quality, engaging content across various formats, including articles, blogs, social media posts, website copy, email newsletters, and more. • SEO Optimization: • Ensure all content is optimized for SEO, readability, and conversion while adhering to brand guidelines and industry best practices. • Content Audits and Performance Analysis: • Conduct regular content audits and performance analysis to identify opportunities for improvement and optimization. • Utilize analytics tools to track key metrics such as website traffic, engagement, and conversion rates. • Leverage insights to refine content strategies and tactics. • Trend Awareness and Innovation: • Keep abreast of the latest trends, technologies, and innovations in content marketing, digital media, and related fields. • Drive innovation and experimentation in content strategies, exploring new formats, platforms, and distribution channels. • Content Quality Control: • Maintain high standards of quality and consistency across all content deliverables, ensuring accuracy, relevance, and alignment with brand messaging and tone of voice. • Implement review processes and quality control measures to minimize errors and discrepancies. Requirements: • Proven experience of 2+ years’ in content strategy development and digital marketing. • Strong understanding of SEO principles and content optimization techniques. • Proficiency in using analytics tools like Google Analytics. • Excellent writing, editing, and proofreading skills. • Degree in Marketing, Communications, Journalism, or a related field preferred.
