Copywriter

Role:

Reporting Functional and Disciplinary:

Key purpose

Create compelling, brand-aligned written content for multi-channel campaigns, image/product campaigns and marketing initiatives. This role focuses on crafting clear, persuasive copy that communicates strategic messages effectively, supports creative concepts, and enhances audience engagement across different platforms. A copywriter is an expert with words and is able to comprehend the topic and task, thus translating a topic into a clever, intellectual or just straight forward wording.A copywriter also helps in developing a movie script or the concept of a campaign.

Main Responsibilities and Key Deliverables:

• Develop creative headlines, copies for campaigns, brochures, video scripts, and other marketing materials (excluding social media and website content).
• Collaborate with Creative Director, Graphic Designers, and Video Producers to ensure cohesive storytelling.
• Translate strategic briefs into clear, persuasive messaging aligned with brand tone and voice.
• Edit and proofread content for clarity, accuracy, and compliance with brand guidelines.
• Adapt messaging for different offline channels and campaign formats.
• Maintain consistency in language and tone across all creative deliverables.
• Stay updated on language trends and integrate innovative approaches into content creation.
• Knows how to use text AI tools.

Skill Set:

• Education: Bachelors degree in Marketing, Communications, Journalism, or a related field.
• Experience: 3–5 years of professional copywriting experience in a creative agency or marketing environment, preferably with a focus on campaign and script development.
• Strong portfolio showcasing creative and persuasive writing for campaigns and video scripts.
• Excellent command of language, grammar, and storytelling techniques.
• Ability to adapt tone and style to different offline formats.
• Strong collaboration and communication skills.
• Ability to manage multiple projects and meet tight deadlines.