Sr. Digital Marketing Executive

0 years

0 Lacs

Posted:12 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Location

Experience

 

Responsibilities


  • Excellent understanding of digital marketing concepts and best practices.
  • Develop and implement

    B2C-focused digital marketing strategies

    across paid and organic channels.
  • Manage and optimize campaigns on platforms such as

    Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant B2C channels

    .
  • Proven expertise in running successful digital campaigns in various industries.
  • Solid understanding of consumer behavior, audience segmentation, and personalized marketing strategies.
  • Build and manage the digital content calendar, aligning with product launches, promotional campaigns, and customer journeys.
  • Monitor KPIs and performance metrics using analytics tools (e.g., Google Analytics, Meta Business Suite, Hotjar).
  • Perform regular competitor analysis and market research to stay ahead in consumer trends and preferences.
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.

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