Sr Campaign Manager

As a Campaign Manager, you will be responsible for owning, executing, and delivering demand generation campaigns for both prospect and customer accounts. This role requires a strategic and tactical approach, where you will need to independently generate insights to drive successful campaigns. Your main tasks will include implementing integrated marketing programs, engaging customers and prospects, generating new opportunities, and accelerating pipeline growth. The ideal candidate should have prior experience in integrated marketing, possess strong analytical and communication skills, understand paid media platforms, and actively optimize campaigns. A strong inner drive to contribute is also essential for this role. Your responsibilities will include planning, executing, managing, and optimizing managed service and self-service campaigns. You will need to understand both upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics. It is crucial to define metrics and measure the success of campaigns using internal analytics. Throughout the full digital campaign life-cycle, from pre-sale to post-sale, you should demonstrate diligence, attention to detail, and adherence to best practices. Maintaining and organizing campaign-specific materials in the team's shared document repository will be part of your daily tasks. You will closely align with sales teams and go-to-market priorities, lead daily campaign maintenance, develop relationships with internal teams, and partner with Product and Product Marketing teams to ensure accurate campaign messaging. Moreover, overseeing the campaign setup and execution process, managing creative assets, insertion orders, campaign artifacts, and relevant documentation for campaign launch are vital aspects of this role. Collaborating with Marketing Operations and Analytics teams for campaign measurement reporting and insights generation is also expected. Additionally, you will project manage deadlines and deliverables among internal and external stakeholders, provide regular insights on performance, optimizations, and new opportunities, work with media partners, troubleshoot issues on campaigns, and deliver detailed campaign wrap-up reports. To qualify for this position, you should have a four-year college degree and a total of 10+ years of experience, with at least 4 years in marketing, paid media management, demand generation, campaign management/optimization, or digital media operations. Understanding traditional and interactive media planning elements, proficiency in Microsoft Office solutions, strong analytical and mathematical skills, excellent communication and writing skills, strong project management skills, and the ability to advise stakeholders on best practices and areas of opportunity are all essential for this role. If you are excited by a fast-paced and rapidly changing environment and have experience using Marketo and Salesforce, that would be a preferred advantage.,