Sr Business Consultant

As a Senior Business Consultant at Adobe, you will have the opportunity to work with our Digital Experience suite of products that are market-leading in the Enterprise Digital Marketing space. Your role will involve collaborating with major brands globally to drive value realization and business impact through innovative digital marketing strategies. You will be responsible for leading inspiring business discovery workstreams, conducting industry and customer research, and implementing processes to enhance operational efficiencies. Your expertise in data-driven marketing will be crucial as you analyze customer journeys and consumer behaviors to maximize digital impact. Additionally, you will engage directly with clients to optimize customer segmentations, personalize marketing channels, and improve marketing campaign performance through UX changes, CX enhancements, A/B tests, and more. In this role, you will work closely with client teams and stakeholders to identify business requirements, establish KPIs, and develop effective customer partnerships to align on critical metrics and future state thinking. Your ability to think like an end consumer will be essential in enabling product UATs and feedback cycles, as well as in researching and defining customer personas and building ideal state customer journey maps. Furthermore, you will design and implement measurement frameworks to monitor and optimize tangible business outcomes for customers, support the evolution of practice artifacts, and actively contribute to the Business consulting community. Your role will also involve informing the evolution of go-to-market strategies and representing Adobe's group and services credibly in pre-sales scenarios and external platforms. To succeed in this position, you should be a leader and brand ambassador with a passion for digital marketing trends and a strong business acumen within core industries. Your willingness to learn quickly, travel, and engage with clients directly will be crucial. Additionally, you should have extensive experience in data analysis, customer persona and journey development, conversion rate optimization, campaign planning, and workflow management. Proficiency in utilizing industry-leading analytics, testing, personalization, and campaign tools, as well as strong problem-solving and analytical skills, will be key to excelling in this role. At Adobe, we value creativity, curiosity, and continuous learning, and we are committed to providing exceptional employee experiences where everyone has access to equal opportunities. If you are looking to make a meaningful impact in the digital marketing space and grow your career in a dynamic environment, Adobe is the place for you. Join us on our mission to empower people to create exceptional digital experiences and transform how companies interact with customers across every screen.,