Sr Brand Manager/ Sr Marketing Manager/ Sr Communications Manager

Position: Senior Brand Manager/Senior Marketing Manager/Senior Communications Manager
Report to: CEO/MDResponsible for overall planning, managing and impalement branding activities and marketing campaignsBrand Communication (75%)Campaign Planning /Content ManagementPlan monthly content colander, choose trending topics, design campaigns/ online/offline activitiesWrite engaging copies for different social media platforms and content formatsSupervise junior copy writersCoordinate with in-house digital/performance marketing team, graphics and video teamEvaluate effectiveness of digital/social media campaigns in terms ROILiaising with External Agencies Influencer Management Agency:Communicate with third-party agency who will send our products to 100-150 influencers per month, approve influencers, provide feedback, overlook strategy, review engagement and effectiveness of campaignsPR Agency: Communicate with PR agencies regarding new product launches, new developments etc.Performance Marketing Agency:Communicate brands strategy, plan ads/campaigns for promotionCorporate Communication (25%)Manage Sparkle's Corporate CommunicationsWrite copies for corporate brochures, company profiles, quarterly reports, product presentations etcWrite Copies for quarterly sustainability reports outlining our efforts (reduction in carbon emission, social impact, environmental impact etc.)Represent Sparkle in international and domestic trade fairs, exhibitions, industry eventsOther Possible Roles (To be discussed)Communicate with B2B/Export Clients: Present Sparkle's company profiles to high order value clientsSparkle Medical Board - Communicate with gynaecologists, nutritionists, mental health practitioners, yoga/fitness/wellness experts to create engaging content (Q&A,Video, Webinars, Live Sessions)NGO Communication/Relation:Communicate with NGOs we work with regarding donation, subsidised pads etc.CSR Communications: Communicate with corporations regarding their period awareness campaigns, pads donations activities