Sr. Associate - Creative Strategy

As a Senior Associate Creative Strategy, you will be responsible for dreaming up youth-focused experiential campaign ideas for brand activations, festivals, and campus properties. Your role will involve brainstorming and building compelling ideas that resonate with Gen Z, leading pitch presentations and campaign concepts, as well as collaborating closely with Brand Solutions, Creative, and Production teams. It is essential to stay updated with trends, youth culture, and global brand campaigns to ensure the success of your projects. Key Responsibilities: - Brainstorm and develop ideas that effectively engage the Gen Z audience. - Lead the presentation of pitches and campaign concepts. - Collaborate with Brand Solutions, Creative, and Production teams. - Keep abreast of trends, youth culture, and global brand campaigns. Qualifications Required: - Minimum of 3 years of experience in experiential agencies or youth marketing. - Proficiency in deck-building and storytelling using tools like Canva, Figma, or Slides. - Strong ability to distill briefs into innovative ideas. - Research-oriented mindset coupled with a fearless approach to creativity. In addition, you should possess skills in trend analysis, presentation, experiential marketing, pop culture, collaboration, and storytelling to excel in this role. Your expertise in deck-building, brief interpretation, and creative strategy will be crucial for the success of the campaigns you will be working on.,