Sr. Associate - Creative Strategy

As a Sr. Associate Creative Strategy, you will be responsible for conceptualizing and developing innovative experiential campaign ideas targeted towards the youth demographic. Your primary focus will be on creating engaging brand activations, festival experiences, and campus initiatives. Your main duties will include brainstorming and crafting ideas that resonate with Gen Z, leading pitch presentations, and collaborating closely with Brand Solutions, Creative, and Production teams. It is essential to stay abreast of trends in youth culture and global brand campaigns to ensure the relevance and effectiveness of your strategies. To excel in this role, you should have at least 3 years of experience in experiential agencies or youth marketing. Proficiency in deck-building and storytelling tools such as Canva, Figma, and Slides is crucial. Your ability to translate briefs into impactful concepts, conduct in-depth research, and think creatively without limitations will set you apart. Key Skills required for this position include trend analysis, presentation skills, experiential marketing, pop culture knowledge, collaboration, deck-building, storytelling, and creative strategy. By leveraging these skills and your experience, you will contribute to the development of unique and compelling campaigns that resonate with the target audience.,