Sr. Analyst, Web Tag Management,

Sr. Analyst, Web Tag Management, AdTech

At Dell Technologies, our AdTech teams are at the heart of our strategic endeavors, blending creativity with analytics to capture human attention and drive progress through our innovative products. As we evolve our strategies to stand out in a competitive global market, this role becomes increasingly critical. This position is designed to continue our efforts in tag management and digital advertising operations and expand our capabilities in ad operations, streamlining our digital advertising operations in-house to ensure precise and efficient ad trafficking.

Advertising Technology team

What youll achieve

As a Tag Management Sr. Analyst, you will be instrumental in managing and optimizing Dell Technologies' digital advertising operations. Your role will encompass the technical implementation, management, and optimization of marketing tags and ad operations across Dell's digital properties. You will be offering support for tag and JavaScript issues and play a pivotal role in implementing tags for new and existing publishers and partners. Your efforts will ensure the accuracy of our digital marketing efforts, troubleshoot discrepancies, and collaborate on product improvements with Tag Management System Vendors.

You Will

• Implement the setup, trafficking, and continuous improvement of digital advertising campaigns across diverse platforms. Utilize platforms like Google Campaign Manager for effective campaign execution, monitoring, and data-driven optimization to align with our media strategy.
• Coordinate the integration of new suppliers and partners, offering technical support for tag-related issues and facilitating seamless integration across digital platforms.
• Develop and implement a streamlined ad operations workflow, from the initial onboarding of clients to the launch of campaigns, to boost operational efficiency and campaign performance.
• Serve as the primary point of contact for internal engineering/IT teams, platform representatives, and external partners, fostering cross-functional collaboration to ensure the smooth execution of digital campaigns.

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

• At least 4+ years of work experience with a minimum of 2+ years in digital marketing and ad operations.
• Knowledge of tag management solutions (e.g., Google Tag Manager, Ensighten Tag Manager).
• Familiarity with floodlights, pixel and JavaScript site tagging, and cookie placement processes required.
• Knowledge of HTML, CSS, and JavaScript for troubleshooting tagging issues. Good troubleshooting skills.
• Experience in at least one server-side development required (Python and Node JS preferred)  ,Ability to learn new technologies and AI skills

Desirable Requirements

• Hands on experience within ad server platforms setting up link tracking and ad operations (e.g., Google Campaign Manager, DoubleClick).Background in AdTech or media agency is an advantage.
• College Degree from 4-year college or university required (Business, Marketing preferred)

Who we are

We believe that each of us has the power to make an impact. That’s why we put our team members at the center of everything we do. If you’re looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we’re looking for you.

Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.