Specialist - Content Writer

Roles And Responsibilities

• Multi-media Content generation:
• Understand buyer personas and their journey and create a content plan that fits the various buyer personas
• Understand the technical capabilities within the organization and act as a liaison between the customer needs & internal capabilities and articulate the right pitch which is easy to understand
• Run the content generation process by working with technical members of the team and churn out pipeline of marketing content for website, sales channel, events, social media, journals, publications etc
• Author engaging content (white papers, brochures, presentations, case studies, webpages, blogs, press releases, newsletters) that differentiate your solutions
• Promote the content by participating in the omnichannel campaigns planning & management process
• Be the voice of the business in marketing and champion the brand within the business
• Website
• Designing the content plan after Running the website diagnostics process on a continuous basis
• New pages in website to be added as relevant to business
• Continuous improvement activities of website
• Webinars
• Running webinars by working with internal and external stakeholders from the content finalization to the final execution of event
• Events
• Planning & execution of the marketing content activities around critical events and conferences- including the contents for wall design, standees, digital media content, brochures, emailer campaign content etc.
• Lead generation process through social media
• Support campaigns for LinkedIn & other social media channels
• Continuous engagement activities in social media by posting meaningful engagement initiatives like polls, various special days, our culture and brand promotional content , event specific content, micro market specific content etc.