Social Media Strategist

We are looking for a Social Media Expert to plan and manage social media campaigns and help us build brands. You should be a creative individual who can produce witty and engaging content for our social media pages.

Besides, you should be well-versed in social media campaign creation and management to ensure the success of our campaigns. To excel in this role, you should be updated with the latest trends and design a strategy to take advantage of the same.

If you consider yourself a social media ninja and have a demonstrable portfolio of your work, we would like to meet you.

Job Requirements

• Manage client's social media accounts.
• Hands-on experience in handling social media ads, meta ads, Facebook Ads manager and paid campaigns.
• Research and plan content strategy for social media campaigns by considering the latest trends.
• Develop and publish engaging posts that engage audiences, promote brands, and convey their messages.
• Collaborate with the design team to get the images and videos designed on time.
• Schedule social media posts using online schedulers.
• Build a community by engaging the audience with meaningful conversations and responding to their comments.
• Monitor brand and promote user-generated content to connect with the audience personally.
• Create relevant and versatile content to engage target audiences, promote our brand and drive engagement.
• Report and analyse the performance of social media campaigns and provide insights on performance metrics.

Essential Skills and Qualifications

• 4 years of experience as a Social Media Executive or a similar role.
• Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
• Portfolio of social media campaigns handled in the past.
• Having outstanding copywriting skills would be an added benefit.
• Good understanding of social media ads.
• Sound knowledge of influencer marketing.
• Familiarity with social media post schedulers like Hootsuite, Buffer, Publer, or similar tools.
• Bachelor's/Master's degree in marketing, media, or related field.
• Good written and verbal communication skills.
• Familiarity with customer service and customer relations.
• Good time management skills.
• Bachelor's degree in communications, public relations, marketing or a related field.
• Knowledge of digital marketing tools (like Google Analytics and Adobe Creative Suite).
• Knowledge of SEO, SEM and other digital marketing techniques.
• Knowledge of social media management tools (like Buffer and Hootsuite).
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

  Role & responsibilities

Preferred candidate profile